Vipshop's' Global Good Goods Port 'Debuts at CIIE, Gathers Global Good Goods at CIIE
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The 7th China International Import Expo (CIIE) officially opened on November 5th, with new and old friends from all over the world gathering in Shanghai. For the third time, Vipshop, a special selling e-commerce platform that participates as both an exhibitor and a purchaser, has set up the "Global Good Goods Port VIP Harbour" exhibition hall at this year's CIIE, and opened a brand entry service green channel to create a unique "Double Eleven" event experience.
At this year's CIIE, Vipshop built a 300 square meter "Global Good Goods Port VIP Harbour" exhibition hall in the consumer goods exhibition area. The exhibition hall has launched different types of product display areas such as clothing, shoes, bags, jewelry, and beauty according to popular trends, and has an interactive experience area that is linked in real-time with the "Cloud Entry Expo" activity area of the Vipshop App.
During the "Double Eleven" event, Vipshop released the "Vipshop Trend White Paper 11.11 Report" for the first time at this year's CIIE. The report shows that trends such as urban light sports, fashionable and exquisite styles, and outdoor functional styles are gaining popularity, and sales of related products are growing rapidly.
Vipshop currently has over ten overseas offices and more than 1000 professional buyers distributed around the world, selecting global products for consumers. The cumulative number of cooperative brands has exceeded 46000. The relevant person in charge of Vipshop said, "This year, the company will continue to send a large team of buyers to seek potential brand partners on the international stage of the CIIE, especially focusing on cooperation opportunities in the fields of clothing, shoes, bags, beauty and skincare, sports and outdoor activities, home appliances, etc
During this year's CIIE, Vipshop will actively engage in business negotiations, further simplify the platform entry process, open green channels for high-quality brands, and provide convenient services such as fast entry. The relevant person in charge of Vipshop said, "We look forward to more high-quality global brands settling in to meet consumers' high-quality and diversified consumption needs
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