On October 31st, Southern Finance and Economics reported that China International Capital Corporation (CICC) recently released a research report stating that Taobao has launched multiple measures to balance consumer experience and merchant operations: 1) lowering the operating threshold and costs for merchants, 2) setting merchant rules and reward and punishment mechanisms around platform positioning, and 3) introducing new increments for merchants. Of particular note is that CICC cited QuestMobile data, which shows that there are over 80 million high-frequency e-commerce users among WeChat's exclusive users. It is believed that these customer groups, mainly consisting of the elderly and those below, are expected to become long-term user growth for Taobao, and merchants may benefit from this.