On October 30th, it was learned from Sony that Sony will participate in the 2024 China International Import Expo and make an appearance in the technical equipment exhibition area 3A2-04.
Sony stated that the company will bring a series of its latest explorations in creativity and sustainability under the theme of "Technology Empowering Creativity and Sustainability", showcasing Sony's contribution as a creative entertainment enterprise built on a solid technological foundation to the stimulation and realization of creative dreams, as well as the construction of a sustainable development environment (the cornerstone of creative dreams).
The highlights exhibited by Sony at this year's China International Import Expo include: Sony's floor tactile feedback immersive entertainment solution, SORPLAS editable tiles (CMF color palette), Yuru Music national style instrument - Yuru Hulusi, Sony Semiconductor's image sensing technology, etc.
Sony China President Takeshi Yoshida stated that as a creative entertainment company built on a solid technological foundation, Sony has been deeply involved in the Chinese market for many years, always adhering to a long-term development perspective and continuously deepening its business layout in China. Since entering the Chinese market, Sony has not only brought technology, products, and content, but also actively integrated into the localization process in China. Every step of Sony's growth is closely linked to China's socio-economic development, and every innovation aims to meet the needs of Chinese consumers and society.
Takeshi Yoshida also stated that the China International Import Expo provides Sony with an important platform to showcase the latest technology, deepen cooperation, and stimulate innovation. Sony's participation not only reflects Sony's long-term commitment to the Chinese market, but also demonstrates Sony's firm belief in jointly creating a better future with China.