The "Golden September and Silver October" is the peak sales season for the traditional home appliance industry, and the new round of national trade in subsidies undoubtedly adds momentum to the home appliance market. According to data from the Ministry of Commerce, as of October 15th, 10.134 million consumers have purchased 14.624 million units of eight major categories of household appliances, enjoying 13.17 billion yuan in government subsidies and driving sales of 69.09 billion yuan.
With the launch of the 11.11 event on e-commerce platforms, the home appliance category may welcome the strongest discounts in recent years. Taking JD.com as an example, during the 11.11 period this year, consumers can not only receive a 20% discount subsidy provided by the government, but also enjoy multiple promotional activities on the JD.com platform, receiving an additional 60 yuan subsidy per day. Through this "supplement plus supplement" approach, consumers are provided with greater discounts in all aspects. JD.com is expected to have over 50000 branded home appliances available at prices as low as 50% off.
With the support of multiple subsidies, the home appliance category has ushered in a historic moment of low prices, and many parts of the country have successively opened up a climax of home appliance consumption. As a platform for the implementation of the "national subsidy" policy, JD.com has launched a special page for home appliance replacement activities in over 20 provinces and cities. By increasing stocking, launching new products, offering combined discounts, and upgrading services, JD.com aims to deliver good products, prices, and services directly to users, making the national policy dividends better, faster, and more convenient to reach more consumers.
It is understood that on the basis of clarifying the subsidy standards for 8 types of household appliances, many local governments have expanded the subsidy categories for household appliances based on residents' consumption habits and market conditions, with a focus on green and intelligent development.
For example, the Shanghai venue on JD.com regarding government subsidies for household appliances has added categories of household appliances such as robotic vacuum cleaners, air purifiers, etc; The Sichuan venue has added home appliance categories such as projectors, water dispensers, and air purifiers; Hubei, Chongqing and other venues will also include categories such as water purifiers and dishwashers in the subsidy scope
After the launch of JD 11.11, Mr. Li from Beijing purchased a 503 liter dual system frozen fresh refrigerator at an original price of 7499 yuan. On the basis of enjoying a government subsidy of 1190.83 yuan, you can also add JD 11.11 Plus super subsidy and full discount coupons. In the end, Mr. Li purchased the refrigerator for 4263.32 yuan, saving over 3000 yuan in total.
Ms. Zhang from Hubei purchased a full house washing machine on JD.com for an original price of 2480 yuan. In addition to receiving a government subsidy of 496 yuan, she also received JD 11.11 discount coupons, surprise red envelopes, and more. In the end, she actually paid 1424 yuan and saved a total of 1056 yuan. There are also many netizens on the Xiaohongshu platform who spontaneously posted their own accounts, stating that they have enjoyed tangible benefits after receiving government subsidies on JD.com.
Vigorously promoting the trade in of old consumer goods is a major policy that benefits enterprises and the people, as well as an important measure to implement the strategy of expanding domestic demand. JD will continue to actively respond to government policies, strengthen cooperation with brands, optimize service experience, and promote the sustainable development of the home appliance industry. Meanwhile, JD.com will also strive to provide consumers with more high-quality and affordable products and services.