Shanghai Securities News China Securities Network News (Reporter Wen Ting) From last year's pre-sale deposit to this year's purchase of spot goods, the JD Double 11 promotion was officially launched at 8pm on October 23. After 10 minutes of sales, the number of users who placed orders and the number of orders sold increased by more than four times year-on-year. In terms of categories, the sales volume of beauty products increased by 11 times year-on-year within 10 minutes, and the sales volume of over 100 home appliance brands increased by more than 10 times year-on-year. Under the trend of new energy consumption, the transaction volume of new energy charging stations, invisible car jackets, color changing films, window films and other products in the first 10 minutes has increased by more than 60 times year-on-year.
According to the latest data released by JD.com, the sales volume of iPhone, Xiaomi, Honor, Huawei, OPPO, OnePlus, and vivo phones exceeded 100 million yuan in one second after the launch of after-sales service at 8 pm on October 23. The transaction volume of 2K+screen game laptops, desktops, and assembled computers increased by over 200% year-on-year. At the same time, the trend category of 3C Digital has also seen growth, with the transaction volume of keyboards, mice, and learning machines increasing by more than three times year-on-year; The transaction volume of open headphones, 4K projection, and track sockets all increased by over 200% year-on-year; The transaction volume of high-power mobile power sources increased by over 150% year-on-year. The sales of mobile phones contracted by operators have increased by four times year-on-year, and the transaction volume of books has increased by 110% year-on-year.
The turnover of beauty products increased by 11 times year on year, of which, the turnover of lotion face cream increased by more than 20 times year on year, the turnover of facial essence increased by more than 23 times, the turnover of toner/toner increased by more than 10 times, the turnover of facial cleanser increased by more than 11 times, the turnover of facial mask increased by 13 times, and the turnover of brands such as SK-II, Olay, Staff, and Lifespring increased by more than 17 times year on year.
Within 10 minutes, the transaction volume of over 100 home appliance brands increased by more than 10 times year-on-year. The sales volume of electric heating boards, household floor washers, and smart toilets increased by more than 10 times year-on-year, the sales volume of heating and water purifiers increased by more than 20 times year-on-year, the sales volume of Dyson hair dryers increased by more than 15 times year-on-year, the sales volume of packaged customization and full packaging repair categories increased by 5 times year-on-year, the sales volume of outdoor tea sets and outdoor coffee sets increased by more than 5 times year-on-year, the sales volume of building materials and aging products packages increased by 20 times year-on-year, and the sales volume of Luolai Life LOVO soybeans increased by more than 10 times year-on-year.