On November 5th, the 6th China International Import Expo (hereinafter referred to as "CIIE") opened at the National Convention and Exhibition Center (Shanghai). Toyota Motor Company (hereinafter referred to as "Toyota") has set up three exhibition areas, namely "electrification", "intelligence", and "diversification", with the theme of "based in China and jointly creating a new future for automobiles", to showcase the latest achievements of Chinese style inheritance and evolution.
Toyota has participated in six consecutive CIIE events and has brought numerous new products and technologies to Chinese consumers through the CIIE platform. In the future, Toyota will continue to focus on the actual needs of the Chinese market, strengthen local planning and research and development, and strive to achieve more comprehensive, intelligent, and diversified development.
Adhere to the comprehensive electrification strategy, Toyota's new three modernizations press the acceleration button
At this CIIE, Toyota showcased a series of technological application scenarios, including the manufacturing, transportation, storage, and use of hydrogen energy; Toyota has started empirical testing for productization by using water electrolysis devices to manufacture hydrogen energy. In addition, the hydrogen fuel cell vehicle CROWN SEDAN, which has just been released in Japan, as well as the hydrogen heavy-duty truck with long endurance, low hydrogen consumption, and high performance, as well as the 150kW fuel cell system, as well as the hydrogen fuel engine model COROLLA CROSS, have also been unveiled at the exhibition stand.
The intelligent exhibition area, Toyota Space intelligent cockpit, and the latest pure electric autonomous driving taxi bZ4X Robotaxi concept car jointly produced by Toyota and Koma Zhixing are unveiled on the exhibition stand. This is an important measure for Toyota to promote the commercialization of high-level autonomous driving with its partners in both technical and commercial aspects. Not only that, the latest technological achievements such as BEV all solid-state batteries and the fifth generation intelligent electric hybrid dual engine have all appeared at the Expo, aiming to help achieve carbon neutrality goals through comprehensive electrification technology.
It is worth mentioning that unlike many automotive companies' All in pure electric transformation, Toyota has chosen a comprehensive electrification strategy, embracing "electrification", "intelligence", and "diversification" in multiple new energy fields such as BEV, PHEV, HEV, and FCEV.
In April of this year, Toyota announced a new system, clarifying the development theme of "inheritance and evolution" in the future, inheriting the "commodity and regional centered management", and evolving into a mobile travel company around electrification, intelligence, and diversification. When racing on the path of "new three modernizations" transformation, Toyota has demonstrated the sophistication and long-term spirit of traditional automotive companies.
From a pure electric perspective, Toyota has released the "Performance Edition Battery", which increases the energy density of the battery and, in conjunction with the aerodynamic improvement of the vehicle, can double the current range, reaching 1000km. Simultaneously reduce costs by 20% and achieve the goal of fast charging in less than 20 minutes. In addition, Toyota's first next-generation BEV product is planned to be launched in 2026, with global BEV sales reaching 3.5 million units by 2030, with next-generation BEV products accounting for 1.7 million units.
In terms of hydrogen fuel cell vehicles, Toyota has proposed an estimated annual order volume of 100000 fuel cells by 2030, and the fuel cell market will grow centered around commercial vehicles. At the same time, Toyota is also continuing to promote the layout of hybrid technology. Currently, the fifth generation intelligent electric hybrid dual engine continues to break technological bottlenecks, bringing high-efficiency electrification through miniaturization, lightweight, and precision.
Toyota's electrification is not just a single route of pure electric vehicles, but through diversified technological routes, it provides diversified travel solutions for the automotive market to meet the different travel needs of consumers.
Opening the path of Chinese style inheritance and evolution, localized research and development may feed back the world
In the rapidly developing Chinese automotive market, Toyota is also accelerating its layout and investment in the Chinese market; Especially since its transition to a new system of operation in April this year, Toyota has embarked on a Chinese style path of "inheritance and evolution" in China, adhering to the concept of "China is the most important" and unwavering determination to focus on products and protect consumers' smiles. Based on the needs of Chinese consumers, Toyota has conducted independent research and development in China and popularized the products planned and developed in China to the world, And "electrification," "intelligence," and "diversification" are important contents.
The Chinese automotive market is developing at an unprecedented speed, and as Toyota, we will also do our best in the Chinese market. The whole group is united and committed to the transformation of work methods and awareness, By promoting local research and development with IEM by TOYOTA as the core, we can quickly develop and provide products that satisfy Chinese customers and are competitive. In addition, our research and development achievements and lessons learned in China will not only be applied to the Chinese market, but also feed back the global market
On August 1st of this year, Toyota's largest research and development base in China, Toyota Motor R&D Center (China) Co., Ltd., officially changed its name to Toyota Intelligent Electric Vehicle R&D Center (China) Co., Ltd; D Center by TOYOTA (China) Co., Ltd. (IEM by TOYOTA). The industry believes that Toyota's move is aimed at further strengthening Toyota's localized research and development of intelligent and electric technology in the Chinese market, enabling faster and more accurate insights into the needs of Chinese consumers.
It is worth mentioning that this research and development center is not only one of the top 5 global research and development centers, but also the center of Toyota's research and development system in the Chinese market. After its renaming, it means that Toyota has formed an integrated research and development system in the Chinese market, improving research and development efficiency, shortening research and development cycles, and leading Toyota's high-quality development in the field of intelligence and electrification technology.
Toyota aims to achieve "inheritance and evolution" with Chinese characteristics, as well as manufacturing better cars with Chinese characteristics. The industry believes that the integration of research and development centers is only the beginning. Toyota is strengthening its domestic research and development capabilities in the Chinese market in all aspects and further shifting its research and development focus to the fields of intelligence and electrification.
In addition, Toyota's circle of friends is also constantly expanding. In the field of power batteries, in addition to BYD, Toyota and Ningde Times have also reached cooperation in battery supply and explored battery technology development, battery recycling, and other fields; In the field of autonomous driving, Toyota has reached cooperation with Xiaoma Zhixing. In the field of hydrogen energy utilization, Toyota's circle of friends in China is also constantly expanding, including companies such as FAW, Dongfeng, GAC, BAIC, Yihuatong, Haima, etc.
For Toyota, the importance of the Chinese market is self-evident. Since the Shanghai Auto Show this year, Toyota has conducted many explorations on the path of "Chinese style inheritance and evolution", which can also be seen that Toyota attaches great importance to localized research and development and competition in the Chinese market. It is accelerating its transformation and progress through the new self revolution of "Chinese style inheritance and evolution".
It can be said that Toyota's "Chinese style inheritance and evolution" is only the beginning, and its future will evolve a Chinese style "manufacturing better cars" path at the speed of China.