On October 14th, Interface News learned that Bilibili, the "Double 11" promotion platform, will invest 3 billion yuan in targeted traffic to support high-quality grass planting content, and collaborate with Tmall to launch live broadcasts and sales events for 10000 UP hosts.
Data shows that during this year's 618 shopping festival, the GMV of Bilibili's cargo sales increased by 146%. This "Double 11" Bilibili will provide targeted support of 3 billion traffic for high-quality grass planting content on the site.