According to the Economic and Commercial Department of the Chinese Embassy in Colombia, the Observer reported on October 4th that Jike, a smart electric vehicle brand under China's Geely Holding, has announced its official entry into the Colombian market, with plans to introduce two models: the Zeekr 001 sedan and the Zeekr X SUV. Jike's entry into the Ge market this time focuses on investing in charging facilities and technology development to ensure that consumers receive high-quality experiences. According to reports, Jike plans to expand its local market through its distributor Astara. Astara represents a total of 12 imported car brands in Colombia and will provide digital marketing and distribution agency services for the brands.