According to Yum China on September 23rd, Yum China and Poly Development Holdings recently signed a strategic cooperation agreement at Poly Development Plaza in Guangzhou. Both parties will fully utilize their respective technological, managerial, and brand advantages in the commercial field to strengthen cooperation in expanding commercial projects.
It is reported that community commercial layout is one of the key directions for Yum China's expansion. With the acceleration of urbanization, many community businesses in second - and third tier cities and below have gradually emerged. By opening small stores, companies have filled the existing blank market and helped promote the development of community businesses. This type of small store can not only effectively reduce rent and operating costs, but also quickly enter new community business districts, thus covering a wider range of consumer groups. At the same time, the strong digital foundation and deep cooperation with major food delivery platforms have also greatly enhanced the online ordering experience of community residents, providing consumers with a more convenient food experience.
Yum China stated that this strong alliance with Poly Developments will further accelerate Yum China's expansion in community commerce. Both parties will work together to create a more convenient, innovative, and high-quality food experience for consumers through outstanding innovation and relentless pursuit of quality.