On the evening of September 13th at 8pm, Apple's iPhone 16 series began pre ordering and will be officially released on September 20th. At the beginning of the pre-sale, the Apple official website was temporarily unable to access the purchasing channel. The topics of "Apple official website crash" and "iPhone 16 Pro Max no second" have surged to Weibo hot searches.
Check the official Apple flagship stores on various platforms. On Tmall, multiple versions of iPhone 16 Pro and iPhone 16 Pro Max show shipping times ranging from 33 to 54 days; The delivery time for iPhone 16 and iPhone 16 Plus varies from 17 to 33 days.
At the self operated flagship store of Apple products on JD.com, there is ample supply of iPhone 16 and iPhone 16 Plus models; More than 135000 people have booked the iPhone 16 Pro and iPhone 16 Pro Max flash sale for tomorrow morning at 10am.
Visually, the size of the iPhone 16 Pro series has increased, with the screen size of the iPhone 16 Pro expanding from 6.1 inches to 6.3 inches, and the iPhone 16 Pro Max expanding from 6.7 inches to 6.9 inches. At the same time, the borders have further narrowed, bringing a wider visual effect.
In terms of price, the iPhone 16 series starts at 5999 yuan, and compared to the previous generation, the entire series has not increased in price. TechInsights believes that this strategy may put pressure on Apple's operating profit margin, as hardware upgrades and the adoption of Apple Intelligence are expected to increase costs.
The iPhone 16 series is Apple's first AI smartphone. Apple stated that the iPhone 16 series is designed for Apple Intelligence, which will be released later with regulatory approval. Apple Smart will be provided in the form of free software updates, and the first batch of Apple Smart features will be launched in October, with support for American English at the time of release, and more languages such as Chinese will be supported next year.
Industry insiders believe that the growth rate of Apple's iPhone in the Chinese market has declined, and the fact that the iPhone 16 series has not increased in price may be to change the declining sales situation. Market research firm Canalys reported that in the second quarter of 2024, the Chinese smartphone market achieved further recovery after experiencing a turning point of recovery in the previous quarter, with shipments increasing by 10% year-on-year and returning to the level of 70 million units. But the report states that Apple's shipment ranking has dropped to sixth place, with a year-on-year decrease of 2% in market share, occupying 14% of the market share.