Red Star Capital Bureau reported on September 14th that on the evening of September 13th, Apple's iPhone 16 series began pre ordering and will be released on September 20th. At the beginning of the pre-sale, the Apple official website was temporarily unable to enter the purchasing channel, and the phrase 'Apple official website collapsed' also went viral on Weibo. The iPhone 16 Pro Max was sold out in the first batch immediately after the pre order started.
It is worth noting that within just one hour of the pre-sale opening, Xianyu saw a large number of posts selling iPhone 16 Pro Max, most of which were desert titanium models. On September 14th, Red Star Capital Bureau consulted multiple sellers on Xianyu as a consumer and found that they generally increased the price of this model by less than 1000 yuan.
Red Star Capital noticed that the iPhone 16 Pro Max is currently available on Apple's official website, Tmall, and JD flagship stores. The 256GB version is priced at 9999 yuan, the 512GB version is priced at 11999 yuan, and the 1TB version is priced at 13999 yuan. In addition, the iPhone 16 Pro series is available in four colors, including white titanium, black titanium, primary titanium, and the latest desert titanium.
Apple pre-sales are divided into offline store pickup and official website shipping. The first batch of pickup will be on September 20th and 21st. Although it can now be purchased through official channels, the delivery time is 40 to 50 days later. However, in order to try it out as soon as possible, many buyers have turned their attention to Xianyu.
A seller on Xianyu told Red Star Capital Bureau that a 512GB iPhone 16 Pro Max is priced at an additional 400 yuan, while another seller is priced at 699 yuan. Most sellers of 256GB salted fish increase their prices by around 600 yuan.
Offline, the owner of a mobile phone recycling and repair shop told Red Star Capital that the 256GB Desert Gold iPhone 16 Pro Max is prepared to be priced at an additional 500 yuan per unit based on last year's market trend. The owner of another mobile phone recycling store said, "He is planning to increase the price of this model by about 1000 yuan. The market price has not yet come out, it depends on the situation on that day
The owners of several mobile phone recycling and repair shops have stated that they have not yet started trading and cannot predict how much they will need to increase their prices. They will need to decide based on the market conditions on the day of arrival. Some people say that "the price on the day of arrival also changes in real time
Senior artificial intelligence expert Guo Tao stated that consumers who purchase iPhone 16 Pro Max at a premium on second-hand platforms are the result of a combination of factors such as brand loyalty, scarcity, instant gratification, investment psychology, and social influence. This not only reflects consumers' love for brands and new products, but also reflects changes in supply and demand relationships and the impact of social psychology in the market economy. However, Guo Tao also reminds consumers to remain rational when making purchasing decisions, weigh the pros and cons, and avoid blindly following trends or excessive consumption.
Red Star News reporter Yu Yao intern reporter Zeng Han