On September 14th, Science and Technology Innovation Board Daily reported that Apple has recently launched pre-sales of iPhone 16 Pro series models online. At the beginning of the pre-sale, the Apple official website experienced downtime, with both the webpage and app stuck on the welcome page.
As of now, the delivery time of iPhone 16 Pro series models has been postponed to October, and the standard version is still available in stock for direct pickup at offline stores on the day of its release on September 20th. At the same time, Apple has officially removed the iPhone 15 Pro series models and lowered the standard version price to 5399 yuan. With subsidies from certain e-commerce platforms, the starting price of iPhone 15 has been lowered to 4758 yuan.
In addition, various platforms have released activities for the new iPhone 16 series and data on first day reservations.
Among them, Apple's official direct sales store on Tmall supports 24 installment interest free iPhone 16 for the first time during the new product launch period, and shares inventory with Apple's official store. According to Tmall, compared to the standard version of iPhone 16, iPhone 16 Pro and iPhone 16 Pro Max are the most popular, especially the Desert Gold version. The first batch of goods sold out immediately, and Tmall added replenishment overnight, with up to 15 times within an hour.
JD.com has opened a reservation channel for the iPhone 16 series in its own Apple flagship store, and has launched benefits such as a one-year AppleCare+for designated models for an additional 49 yuan, and a trade in coupon for up to 1500 yuan.
On September 14th, data released by JD.com showed that within 2 minutes of pre-sales, the sales volume of the iPhone 16 series on JD.com's instant delivery service exceeded 100 million yuan. JD.com's instant delivery service announced that it would be shipped as soon as possible on September 20th, with the fastest delivery time being 9 minutes.
Suning.com announced that in addition to the 12 installment interest free coupons, the old for new subsidy will be increased to 1800 yuan, and S+Apple exclusive membership benefits will be announced, covering 9 major benefits such as annual screen breakage insurance, 50% off value repairs, free in store film application, and price protection for Double 11.
In addition, many platforms, including Meituan Flash Shopping, Kwai E-commerce and Elemi, have announced to provide instant retail services for new iPhone products.
Meituan Flash Purchase announced an upgrade to its instant retail partnership with Apple authorized stores, launching a campaign to offer a 16 month savings wallet as a gift for purchasing annual heavyweight new mobile phones, and providing 12 installment interest free payments. The person in charge of the mobile phone and computer category at Meituan Flash Buy introduced that as of now, there are nearly 7000 authorized Apple stores registered in Meituan Flash Buy, covering over 2000 counties, districts, and cities across the country. Compared to last year, the number of stores has increased by nearly 2000, and the number of stores supporting the first batch of pre-sales has doubled.
Kwai e-commerce launched the "Kwai old iron purchase rights" to support the appointment of new Apple products, and launched the rights of hourly sales on the same day, as well as interest free installment activities.
Ele.me told reporters that it has reached cooperation with 4000 authorized Apple stores this year. On the day of the first release of the new machine in stock, Ele.me consumers can receive the new machine within half an hour at the fastest. In addition, Ele.me will also collaborate with Huabei to launch up to 12 interest free campaigns for Apple's entire product line, as well as customized delivery services such as sealed packaging and dedicated delivery.
According to data from Ele.me, the pre-sale of iPhone 16 series started only 10 minutes ago, and the overall sales of the brand have exceeded the monthly sales in September last year. Half an hour after the pre-sale started, the sales revenue has exceeded the daily sales revenue by 41 times. The iPhone 16 Pro Max remains the best-selling model, selling out quickly after opening and closing, with the newly added color Desert Gold being the most popular. As of 8pm on the 13th, the search volume for "iPhone" on the entire website has increased nearly 100 times compared to the previous period.
The reporter from the Science and Technology Innovation Board Daily visited the official Apple Store in Shenzhen. The staff told the reporter that the iPhone 16 series prototype has not yet arrived at the store and will need to wait until the official release on the 20th. The reporter learned that users participating in the iPhone Annual Renewal Program can choose to purchase iPhone 16 series phones through a separate appointment channel and select online or offline pickup methods.
A consumer in Shenzhen who participated in the upgrade and exchange program told reporters, "After Apple officially opened the appointment, Huanxin users also need to 'squeeze' into the exchange channel. It took me half an hour to successfully book the offline exchange. Currently, the slots for the two Apple Store official offline stores in Shenzhen on the 20th and 21st of the day of release have been fully booked
A consumer in the Beijing area revealed that they missed out on a top of the line desert colored titanium iPhone 16 Pro Max, "but I chose online shipping and delivery. When it will be delivered, I can only rely on fate
Market research firm TechInsights analysts predict that the shipment volume of Apple's iPhone 16 series will surpass its predecessor. It is expected that by 2024, the global shipment volume of the iPhone 16 series will reach 73 million units, with the iPhone 16 Pro Max expected to become the best-selling model in the series, accounting for 35% of total sales.