On September 14th, the news of "iPhone 16 Pro pre-sale cold" and "iPhone 16 series highest direct drop of 1200 yuan" surged to the hot search. According to media reports, the iPhone 16 series has officially started pre ordering, and it has been sold out on multiple channels such as Apple's official website, JD.com, and Taobao.
The reporter found that among multiple yellow cattle groups, most of the yellow cattle mainly compete for the iPhone 16 Pro and Pro Max versions. Previously, the merchants who collected phones in the group have repeatedly emphasized that the iPhone 16 may face "breaking through" (referring to the secondary market price falling below the selling price).
The first batch of iPhone 16 Pro Max has been released for sale in seconds
According to the Securities Times, "the market for Apple phones is not as good as before." An industry insider familiar with the market situation told reporters that in previous years, when new Apple phones were first released, as long as they could be snatched up in the first place, they could be sold to merchants who recycled the new phones for an additional 800 yuan. But on the second day after the pre order of iPhone 16 series was launched, scalpers only announced in the group that the iPhone 16 Pro and Pro Max versions were priced between 50 yuan and 400 yuan depending on different memory configurations.
According to the latest data, on September 14th, the e-commerce pre-sale results of the iPhone 16 series were released one after another, and the iPhone 16 Pro Max became the "out of stock king" of the series, selling out quickly on multiple platforms. According to media reports, at the official flagship store of Apple Store on Tmall, compared to the standard version of iPhone 16, iPhone 16 Pro and iPhone 16 Pro Max are more popular, especially the Desert Gold version, which was sold out immediately after the first batch of goods went on sale.
Screenshot of Apple's official website
On the night of pre-sale, Tmall added replenishment overnight, up to 15 times within an hour, in order to maintain sufficient supply. On the official website of Apple China, the estimated delivery time for iPhone 16 is September 20th, while the delivery time for iPhone 16 Pro Max has been postponed to October 10th to October 17th.
Ele.me data also shows that the iPhone 16 Pro Max has become the best-selling model, selling out quickly after opening and closing. The newly added color desert gold is the most popular. On the JD platform, the iPhone 16 Pro Max is also the first model to experience "out of stock".
On September 14th, the reporter found that JD's iPhone 16 Pro Max supply has been replenished, but Ele.me is still out of stock in Beijing.
Although the iPhone 16 series has just started pre-sales, multiple e-commerce platforms have launched a new round of subsidy wars. On the morning of September 14th, Pinduoduo immediately launched a promotion: a subsidy of 100 billion yuan will be given to the iPhone 16 series, with a starting reduction of 400 yuan and a maximum direct reduction of 1000 yuan, achieving a price reduction upon the launch of the entire series.
Among them, the initial launch price of iPhone 16 on the official website starts at 5999 yuan, and the subsidy price of Pinduoduo starts at 5399 yuan, a direct decrease of 600 yuan; IPhone 16 Plus (512GB), with a starting price of 9999 yuan on the official website and a subsidy price of 8999 yuan from Pinduoduo, saves 1000 yuan.
According to Taobao, the pre-sales of iPhone 16 Pro and iPhone 16 Pro Max were the most popular last night, especially the Desert Gold version. The first batch of goods sold out immediately, and Tmall has added replenishment overnight, with up to 15 times within an hour. The official flagship store of Tmall Apple Store has gained 420000 followers in just 3 days from the release of new products to pre orders, and currently has 26.45 million followers.
JD.com has launched a 16 price protection 11.11 service for purchasing designated A+member version iPhone, promising to purchase A+member version products within the specified period. If the price drops during 11.11, customers can apply for price protection. The price for A+members is 99 yuan, with a duration of 1 year. In addition to price protection, users can also enjoy services such as a 94% discount on accessories and App Store recharge discounts.
Luo Yonghao, Jia Yueting and others commented on Apple's new phone in their article
According to analysis by Everbright Securities, the size of the iPhone 16 Pro series has increased, with the screen size of the iPhone 16 Pro expanding from 6.1 inches to 6.3 inches, and the iPhone 16 Pro Max expanding from 6.7 inches to 6.9 inches. At the same time, the bezels have further narrowed, bringing a wider visual effect.
Research firm TechInsights predicts that the shipment volume of the iPhone 16 series will exceed its predecessor, and the global shipment volume is expected to reach 73 million units in 2024. The iPhone 16 Pro Max is expected to become the best-selling model in the iPhone 16 series, accounting for 35% of total sales, thanks to its larger display, A18 Pro chip, and user appeal.
In terms of price, the iPhone 16 series starts at 5999 yuan, and compared to the previous generation, the entire series has not increased in price. TechInsights believes that this strategy may put pressure on Apple's operating profit margin, as hardware upgrades and the adoption of Apple Intelligence are expected to increase costs. Maintaining competitive pricing amidst rising component costs and increased investment in AI infrastructure is a challenge for Apple, but the company may be hoping for higher sales to offset these concerns.
On September 10th Beijing time, Apple released the new generation iPhone 16. It is worth noting that since the release of Apple, Zhou Hongyi, Luo Yonghao, and Jia Yueting have posted reviews of Apple on social media.
On the evening of September 11th, Zhou Hongyi, founder and chairman of 360, released a video discussing two new smartphones that have received high attention recently. Zhou Hongyi said, "I don't plan to buy the iPhone 16 anymore because I have chosen Huawei's extraordinary master Mate XT. Thank you to Lao Yu, the red version of the phone is particularly beautiful. I think in terms of hardware innovation, Huawei's phone has already surpassed the iPhone 16 and won a great victory
On the 13th, he also stated that he had been researching the iPhone 16 and Huawei Mate XT for the past two days and felt that Huawei's hardware innovation was indeed far ahead. Whether it's using a phone call to cover up one's embarrassment or pressing a bubble wrap lid, it's better to use.
On September 11th, Faraday Future founder Jia Yueting posted on Weibo, discussing the "founder model" and "professional manager model" from Apple's autumn launch event.
Jia Yueting said, "After watching yesterday morning's Apple autumn press conference, many friends may feel the same. Apple, which has lost its founder, is becoming more and more like a giant that has lost its soul. Although it is still on the altar, no one can deny that Apple is becoming mediocre. Everyone felt that yesterday's press conference was just a lonely experience
On September 10th, Luo Yonghao announced that the Apple press conference was a zero innovation event. Previously, when the leaked picture of iPhone 16 was exposed, Luo Yonghao complained in the live broadcast room that the iPhone has no innovation in recent years except for the placement of the camera, which is constantly changing.
Daily Economic News, Comprehensive Securities Times, Public Information
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