Recently, the hashtag # Kanye Mingchuang Youpin shopping receipt leaked # has become a hot topic on Weibo, attracting widespread attention. According to reports, a small ticket for well-known American rapper Kanye West shopping at a Miniso store in Haikou, Hainan has been exposed, detailing the products he purchased. Some netizens believe that Miniso is suspected of taking advantage of popularity to leak privacy, and has "no professional ethics" and "uses other people's privacy for promotion".
Regarding this matter, a reporter from Nandu Wancai Society contacted Miniso, but as of the time of publication, no response has been received. The official customer service of Miniso responded by saying, "Kanye did indeed shop at Miniso stores, but other information is currently unclear. We are unable to inquire about the specific shopping situation of customers, which involves company privacy, and will not easily expose customer shopping situations. We will report and feedback on this situation, and then verify and handle it
According to public information, Miniso's first store opened in Guangzhou in 2013, offering a range of products including creative home furnishings, daily necessities, daily necessities, health and beauty products, and trendy accessories. In 2020 and 2022, it will be listed on both the US and Hong Kong stock markets, achieving dual listing.
Since the birth of the brand, Miniso has been accompanied by many controversies such as "plagiarism" and "imitation": logo collision with Uniqlo, style collision with Muji, brand positioning collision with "Da Chuang" brand, etc. In addition, the "quality problem" is also a mockery of the public opinion caused by famous innovative products. The content of chloroform, a carcinogenic chemical in nail polish, exceeds 1400 times the standard, the migration amount of melamine detected in tableware exceeds the standard, the nickel release amount of metal earrings and bracelets, and the content of harmful element cadmium exceed the standard.
It is worth mentioning that Miniso was once investigated for "illegally collecting customer information by installing facial recognition cameras". In 2021, law enforcement officers from Zhangjiagang Market Supervision Administration conducted an inspection of the involved "Miniso" store and found that the facial recognition function used by the store could not only identify the gender, age group and other information of customers entering the store, but also automatically label customers as "new customers", "regular customers" and "members".
The latest financial report shows that in the first half of this year, Miniso Group's revenue increased by 25% year-on-year to 7.76 billion yuan, with a gross profit margin of 43.7%, an increase of 4.1 percentage points compared to the same period last year. Adjusted net profit (Non IFRS) was 1.24 billion yuan, a year-on-year increase of 18%. From a regional perspective, Miniso Group's revenue from mainland China in the first half of the year was 5.027 billion yuan, a year-on-year increase of 17.2%; Revenue from overseas markets was 2.732 billion yuan, a year-on-year increase of 42.6%, with overseas growth rate significantly higher than domestic growth.