On the early morning of September 10th Beijing time, Apple held its autumn product launch event and officially released the iPhone 16 series.
The new iPhone (Pro) is equipped with A18 and 18 Pro chips, a 16 core neural network, and a 6-core (2+4) CPU. Apple Intelligence runs 15% faster than the A17 Pro in the iPhone 15 Pro series.
The GPU of the A18 Pro chip is 20% higher than that of the A17 Pro, and it supports new hardware ray tracing and heat optimization technologies. In addition, the largest 6.9-inch screen in history and the strongest battery life have increased the continuous gaming performance of the iPhone 16 by 30%. Playing games on the iPhone will undoubtedly become increasingly mainstream.
In fact, Apple also highlighted the iPhone's support for high-performance gaming masterpieces at this press conference, including 3A masterpieces such as Resident Evil 7 and Assassin's Creed, which were once again highlighted by Apple this year after last year.
The biggest highlight comes from two games from Chinese companies - "Mingchao" and "Honor of Kings: World".
Mingchao "is a UE 5 (Unreal Engine 5) open world mobile game developed by Kuluo Games. It was officially launched at the end of May this year and received very good market feedback. It was broadcasted as a demo game when Apple showcased the gaming performance of the new iPhone.
The appearance of "King of Glory: World" was very surprising. Apple devoted a special section to introducing it as an open world masterpiece from Tencent Games, which will be officially launched on the iPhone (iOS Store) next year, and called on everyone to experience this game.
According to public information, "King of Glory: World" is developed by Tencent Games' Tianmei Studio Group and is an open world RPG game based on the UE 5 engine.
It adopts the IP of "King of Glory" and the same Eastern fantasy art concept, telling character stories based on players' familiarity with the King of Glory IP and heroes, and building the entire open world.
The development of this game can be traced back to 2020, and in October 2021, the first recorded footage was publicly released, announcing that it will be released on multiple platforms worldwide.
Due to being developed by the renowned Tianmei Studio group and based on the latest UE 5 engine, "King of Glory: World" has been under development for over 3 years, it is widely believed that it will become a 3A game.
Tencent has also collaborated deeply with NVIDIA, and the game will support the latest ray tracing and DLSS 3 technologies.
Prior to the Apple press conference, Tencent had a high level of confidentiality regarding this project, releasing only a 6-minute live demonstration video at the end of October last year.
After Apple announced the launch of "King of Glory: World" next year, it was basically confirmed that Tencent would start the first internal testing of the game this year, and the testing process would last for multiple rounds.
According to Tencent's previous official statement, "King of Glory: World" will be available on mobile platforms and globally on PC and console platforms.
The official announcement of the game release date in cooperation with Apple also means that Tencent has high expectations for the global market performance of this game. It will form Tencent Games' core product lineup for expanding overseas markets next year, along with self-developed star games such as the upcoming "Delta Action" and the recently launched "Dark Zone Breakthrough" (PC game).