On the early morning of September 10th Beijing time, Apple held its autumn new product launch event, and the full range of iPhone 16 products were officially unveiled. On social media platforms, many netizens have shared various money saving strategies: this time, the threshold for buying a new iPhone is even lower.
It is reported that this is the official flagship store of Tmall Apple Store, which for the first time supports 24 installment interest free payment for the entire iPhone 16 series during the new product launch period (compared to 12 installment interest free payment last year). For consumers, it translates to around 8 yuan per day.
At the official flagship store of Apple Store on Tmall, there is currently a pre order channel for new products such as iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The starting prices are 5999 yuan, 6999 yuan, 7999 yuan, and 9999 yuan, respectively. Pre sale will begin at 8pm on September 13th.
It is understood that the official flagship store of Tmall Apple Store is a direct operated store of the Apple brand, with the same rights as the Apple official website. On the evening of September 13th at 8 pm, Tmall started pre selling the iPhone 16 series in stock, and the quantity of goods was also very sufficient.
The Tmall flagship store is Apple's only global flagship store on the e-commerce platform, with a current fan base of 25.99 million. It is also the top priority channel for new product launches, along with Apple's official website. Since Apple entered Tmall in 2014, it has maintained the first launch of new products on Tmall for 11 consecutive years. As Apple's flagship new phone of the year, the iPhone 16 series has been extremely popular this year. In the week before the launch event, iPhone 16 related searches surged 228% on Taobao and Tmall, entering the top ten of Taobao's hot searches.
During the launch of Apple's new products this year, Tmall increased its subsidy for trade in programs and upgraded its service experience. Consumers can receive an additional subsidy of up to 1200 yuan from Tmall when purchasing a new iPhone through trade in. In order to help consumers get their iPhone 16 faster, Taobao Houda has partnered with nearly 3000 "Apple authorized specialty stores" across the country to ship from local stores, with the fastest delivery time being within hours.