Pinduoduo reduces merchant store deposits by billions, helping merchants improve quality and efficiency
王俊杰2017
发表于 2024-9-6 13:40:59
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On September 5th, Pinduoduo's latest merchant notice showed that the basic deposit for merchant stores will be reduced from 1000 yuan to 500 yuan, and the initial deposit for newly joined personal and corporate stores will also be reduced to 500 yuan.
It is reported that Pinduoduo is conducting centralized testing on the reduction of merchant store deposits this time. The first batch of merchants who enjoy this policy have covered nearly 70 categories, and some merchants have completed withdrawals. Millions of merchants will benefit from this, especially those who operate multiple stores, and their operating costs will be further reduced. This is also another discount policy introduced by Pinduoduo to merchants, following the refund of technical service fees, promotion service fees, and other benefits.
On September 5th, Pinduoduo announced that it will lower store deposits to further reduce merchant operating costs.
On August 13th, Pinduoduo launched a refund policy for technical service fees for merchants who registered to participate in the on-site resource slot activity. For any product orders generated from participating in billion yuan subsidies, flash sales, platform promotions, 9.9 yuan special sales, trendy prices, multiplayer groups and other on-site activities, after the user initiates a refund, the platform will refund 1% of the basic technical service fee for first use, then pay orders and 0.6% of the basic technical service fee for other orders proportionally.
Subsequently, Pinduoduo upgraded the "Technical Service Fee Refund Benefit". Orders generated by merchants participating in resource slot activities, in addition to enjoying the service fee refund benefit, have their technical service fee rate reduced from 1% to 0.6%. In other words, for merchant orders that are used before payment, the technical service fee is directly discounted by 60%.
▲ Recently, Pinduoduo has upgraded its merchant technology service fee refund rights, reducing the technology service fee to 60% off after use.
A week ago, Pinduoduo launched the "Promotion Service Fee Refund Benefit" for merchants, which has officially come into effect. For orders where consumers receive a full refund before shipment, the platform will automatically refund the corresponding amount of promotion software service fee to the merchant as a promotional red envelope, without the need for the merchant to file an appeal.
In order to further optimize the user experience of merchants, Pinduoduo has upgraded its after-sales service system, opened a green channel, and established a special after-sales service team to fully support merchants in appealing against abnormal orders, malicious complaint orders, consumer negative experience orders, etc. After successful appeal, the platform will compensate for the relevant orders.
At the same time, Pinduoduo has also made special adjustments to the appeal service for merchants' after-sales disputes, no longer limiting the number of times they can appeal. Merchants can file an appeal to the platform if they have any questions about after-sales handling. At present, this new benefit is undergoing preliminary testing, and some merchants can already enjoy this benefit. It is expected to cover all merchants in the near future.
On the occasion of the release of the second quarter financial report, Pinduoduo announced that it will invest billions of resources to vigorously support new quality merchants and new quality industry belts with product and technological innovation capabilities, and significantly reduce transaction fees for high-quality merchants. It is expected to reduce transaction fees by 10 billion yuan in the next year. Now, Pinduoduo's package of discount policies has been implemented one after another, continuously helping businesses improve quality and efficiency.
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