On August 30th, Miniso released its 2024 semi annual report, stating that the group's revenue for the first half of the year increased by 25% year-on-year to 7.76 billion yuan, with a gross profit margin of 43.7%, an increase of 4.1 percentage points compared to the same period last year. Adjusted net profit (Non IFRS) was 1.24 billion yuan, a year-on-year increase of 18%, with an adjusted net profit margin of 16%. In terms of new stores, the number of group stores exceeded 7000 in the first half of the year, with a net increase of 502 stores. Among them, MINISO's overseas market and TOP TOY both experienced the fastest opening of stores in history in the first half of the year, with double-digit growth in same store sales.