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On August 23, Southern Finance and Economics reported that Fan Xin, CFO of Bilibili, emphasized during the earnings call that with the continuous growth of high profit advertising and gaming businesses, there is still a lot of room for improvement in the company's gross profit margin. The deferred revenue balance increased by over 770 million yuan month on month, laying a solid foundation for revenue growth in the third quarter. It is expected that revenue from gaming and advertising businesses will maintain strong growth momentum, while gross profit margin will achieve significant quarter on quarter growth. In addition to achieving the initial breakeven growth target, the current goal for the third quarter is to achieve significant operating profit under non US GAAP standards, "said Fan Xin.
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