On August 22nd, the BIRTV 2024 "Film and Television Shooting Technology Innovation and Trend Forum" jointly hosted by Alto Electronics and Zhongguang International was grandly held at the Hilton Hotel in Beijing. This forum brought together more than 150 experts and representatives in the field of film and television production from China Film Group, Tencent IEG (Interactive Entertainment), iQiyi, Beijing Film Academy and other units, focusing on the deep integration of film and television production and technology, and exploring unprecedented changes and opportunities in this field.
He Dongbo, Deputy General Manager of Zhongguang International, attended the forum on behalf of the BIRTV 2024 organizers and delivered a speech. He pointed out that the film and television industry is undergoing unprecedented digital and intelligent transformation. He cordially invites all colleagues attending the forum to personally experience the vitality and transformation injected by technological innovation into the film and television industry at the BIRTV exhibition site after the forum ends.
Wu Hanqu, Chairman of Alto Electronics, delivered a speech as the representative of the forum organizer. He stated that the integration of LED display technology and shooting creativity will continue to drive the development of film and television shooting technology, but there are also many challenges in its application. As a professional LED film and television shooting solution provider, Alto Electronics will be committed to solving industry challenges and promoting sustainable technological development.
Guan Jizhen, Chairman of the Light Emitting Diode Display Application Branch of the China Optics and Optoelectronics Association, expressed appreciation for the deep cultivation of excellent enterprises such as Alto Electronics in the film and television industry market. He believes that these enterprises have led and promoted the continuous improvement and innovation of China's film and television shooting technology in response to the demand for film and television shooting applications. He believes that the integration between the film and television industry and the LED display industry will become even closer in the future, with broad prospects.
At the forum, five guests from China Film Group, Tencent IEG (Interactive Entertainment), Beijing Film Academy, and Alto Electronics delivered brilliant speeches on topics such as the future of virtual filming in film and television, technological applications, talent cultivation, and solutions. Ma Ping, the head of China Film Group, emphasized the importance of virtual filming technology for the development of the film and television industry, and used "Madame Anguo" as an example to demonstrate the strength of Alto Electronics in the construction of LED virtual studios. Tencent's technical director Wu Zhuoying shared successful cases of cooperation between Tencent and Alto Electronics, highlighting the advantages of virtual studios in improving shooting efficiency and safety. Director Chen Jun of Beijing Film Academy focused on talent cultivation and introduced the positive role of Alto Electronics in providing XR virtual studios for the academy. The two vice presidents of Alto Electronics, Wu Zhenzhi and Wu Weize, respectively elaborated on the company's technological, brand, and service advantages in XR large and medium-sized virtual shooting and ultra small digital live streaming rooms, demonstrating Alto Electronics' leading position and significant achievements in this field, and winning high recognition from the attending guests.
At the end of the forum, five guests from China Film Group, Tencent IEG (Interactive Entertainment), iQiyi, Beijing Film Academy, and Alto Electronics held a roundtable discussion on "The Application and Challenges of XR Technology in Film and Television Production", pushing the entire event to a climax.
The successful hosting of this forum fully demonstrates the strong technical strength and good brand reputation of Alto Electronics in the field of virtual film and television shooting. In the future, Alto Electronics will continue to increase technological innovation in the field of virtual photography, promote the deep integration of virtual photography technology and artificial intelligence technology, create more application scenarios, work together with partners to build a new global industrial ecosystem, and jointly lead industry upgrading and transformation.