On August 22, NetEase announced its Q2 2024 performance: revenue of 25.5 billion yuan, a year-on-year increase of 6%; The net profit attributable to the company's shareholders under non GAAP accounting standards was 7.8 billion yuan, and the performance maintained steady growth. At the same time, NetEase announced the distribution of cash dividends, with a dividend ratio of 30%.
In the second quarter, NetEase mobile games achieved stable monetization and abundant new games. According to the Sensor Tower store intelligence platform, its top products such as "Reverse Water Cold", "Fantasy Westward Journey", and "Identity V" have all seen an overall increase in revenue, resulting in a 26% month on month increase in revenue for NetEase Mobile Games in July. Specifically, the popularity of high-quality IP content linkage in "The Fifth Personality" has skyrocketed, with a record high number of active users in July and August; Egg Boy Party has once again reached a new high, with over 600 million registered users and over 40 million creators worldwide; Both the PC games' Leading the Land 'and' Eternal Tribulation 'have set new DAU records.
In the second quarter, NetEase mobile games grew by 16% year-on-year, with increased contributions from mobile games such as "Reverse Water Cold" and "Identity V". At the same time, the mobile game "Fantasy Westward Journey" has reached a new quarterly high, and the DAU of "Leading the Land" has reached a three-year high. These long-term boutique games are developing steadily and healthily overall.
In addition, NetEase has abundant reserves on new games. The mobile games "Seven Day World" and "Eternal Tribulation" launched by NetEase in the third quarter performed outstandingly: "Seven Day World" immediately gained the highest number of online players on Steam, exceeding 230000, ranking second among the world's best-selling games on Steam; Eternal Tribulation "has broken NetEase Games' 27 year single day new addition record and remained at the top of the iOS download chart for over a week.
At the Q2 earnings conference call, NetEase executives revealed that 70% of the players for the mobile game "Eternal Tribulation" are new users, with a higher proportion of female players on mobile devices than on PCs. The company will continue to monitor the appropriate timing for the mobile game to go global. Although 'Eternal Tribulation' is still in the stage of user accumulation, its revenue growth is showing a good momentum. According to SensorTower's global mobile game revenue growth chart for July 2024, "Eternal Love" ranked 7th on the global revenue growth chart.