After a four-year hiatus, Hema confirmed the restart of the front-end warehouse mode, which was once called a false proposition and impossible to profit from
王俊杰2017
发表于 2024-8-22 20:01:16
204
0
0
On August 22nd, it was reported that Hema Fresh has restarted the front-end warehouse mode abandoned four years ago in Shanghai, and is committed to providing consumers with fast delivery services within 3 kilometers and 30 minutes.
A spokesperson from Hema responded, "The news is true. However, it is not a new model or business model. In cities where Hema stores are already very dense, there are still some areas that fresh produce stores cannot temporarily cover. To further improve user experience, Hema will pilot the use of front warehouses to encrypt service radius and provide the fastest 30 minute delivery service for residents within a 3-kilometer radius
Pre warehouse refers to the model of establishing warehouses near communities, which is different from traditional warehouses that are far away from the final consumer group. This model can greatly improve timeliness while ensuring the freshness of fresh products, while saving operating costs compared to offline stores.
In 2019, Hema first attempted the front-end warehouse mode and opened over 70 Hema small stations. After a brief test of the waters, Hou Yi, the founder of Hema at the time, stated that pre positioned warehouses were a false proposition and could not be profitable.
At the end of 2019, Hema transformed its front warehouse into a community supermarket called Hema MINI. Hou Yi called it the "most perfect business model" because of the integration of store and warehouse. Inventory that cannot be sold online in the front warehouse can be sold at discounts in offline stores, and stores can also bring traffic online at lower costs.
However, due to the cost of millions for a single store, this model was quickly abandoned, and Hema turned to a lower cost community group buying self pickup model.
At present, in the instant retail industry, the top players in the market are Sam's Club and Meituan. Sam's Club has about 400 front warehouses in China and will contribute over 40 billion yuan in transaction volume in 2023; Meituan's total transaction volume in instant retail in 2023 is on the order of 200 billion yuan, and its flash purchase business currently has about 9000 flash warehouses; In the field of fresh e-commerce, Hema, Dingdong Maicai, Pupu Supermarket, and Meituan's Xiaoxiang Supermarket are the main players.
A Hema insider said that it was only after seeing Sam's performance that the internal team believed there was still a chance for the front-end warehouse. Compared to four years ago, Hema's online order forecasting and inventory management capabilities have greatly improved.
(Guo Peng, Time Weekly, comprehensive self owned by Caixin, later LatePost, IT Home)
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- AMD releases Nvidia competitor AI chip expected market size of $500 billion over four years
- JD continues to spin off, JD Industrial restarts Hong Kong IPO
- Boeing reportedly proposes a 35% salary increase over four years to end mechanic strikes
- Before the US stock market, the three major futures indexes slightly rose, and well-known Chinese concept stocks generally rose; Wenyuan Zhixing restarts IPO in the United States with a maximum valuation of about 5 billion US dollars; Fashion luxury
- Boeing restarts salary negotiations with unions
- Salary increase of 38% within four years! Boeing's salary increase plan accepted, ending over seven week strike
- Technology Weekly | NetEase announces multiple employees suspected of corruption; OpenAI restarts robot team
- Investment Strategy for US Stocks in 2025: Re inflation Risk Restarting, US Stocks Rise and Fall
- Boeing: Resumption of 767, 777 wide body aircraft production All projects suspended due to strike have been restarted
- Just today! It is rumored that Nissan and Honda will start merger negotiations or the largest integration in the industry in nearly four years
-
隔夜株式市場 世界の主要指数は金曜日に多くが下落し、最新のインフレデータが減速の兆しを示したおかげで、米株3大指数は大幅に回復し、いずれも1%超上昇した。 金曜日に発表されたデータによると、米国の11月のPC ...
- SNT
- 前天 12:48
- 支持
- 反对
- 回复
- 收藏
-
長年にわたって、昔の消金大手の捷信消金の再編がようやく地に着いた。 天津銀行の発表によると、同行は京東傘下の2社、対外貿易信託などと捷信消金再編に参加する。再編が完了すると、京東の持ち株比率は65%に達し ...
- SNT
- 前天 12:09
- 支持
- 反对
- 回复
- 收藏
-
【GPT-5屋台で大きな問題:数億ドルを燃やした後、OpenAIは牛が吹くのが早いことを発見した】OpenAIのGPT-5プロジェクト(Orion)はすでに18カ月を超える準備をしており、関係者によると、このプロジェクトは現在進 ...
- SNT
- 7 小时前
- 支持
- 反对
- 回复
- 收藏
-
【ビットコインが飛び込む!32万人超の爆倉】データによると、過去24時間で世界には32万7000人以上の爆倉があり、爆倉の総額は10億ドルを超えた。
- 断翅小蝶腥
- 3 天前
- 支持
- 反对
- 回复
- 收藏