Recently, a real estate agency in Nanjing issued a public apology statement to 58 Group in the media. The statement stated that the company had falsely used brand names such as "58 Same City", "Anjuke", and "Ganji" to carry out business activities such as "traffic diversion" of fake housing and charging users "viewing fees", which damaged the legitimate rights and interests of users, misled the public's correct understanding of the brand, and damaged the brand reputation.
Previously, the company used the aforementioned registered trademark as a sign in a prominent location in its office space, and its agent engaged in improper operations, which has attracted social attention. Subsequently, 58.com and Anjuke quickly conducted inspections and held the real estate agency accountable and protected their rights in accordance with the law. All along, 58.com and Anjuke have firmly resisted "black intermediaries" and "traffic companies", and have implemented zero tolerance for behaviors that disrupt platform user experience and market order through strict inspection and prevention mechanisms.
Multiple verifications ensure the authenticity of the property, safeguarding users' peace of mind in transactions
The scale of the rental market is expanding day by day, and the demand for rental housing among new urban residents and graduates is constantly increasing. At the same time, some "black intermediaries" and "traffic companies" have also targeted the rental population and set up rental traps under various pretexts. In order to protect the rights and interests of users, as a leading real estate information and transaction service platform in China, 58.com and Anjuke are vigorously cracking down on "black intermediaries" and "traffic companies", continuously carrying out the "anti black" special action, strengthening the qualification review and management of platform cooperative merchants, increasing the crackdown on false housing information, improving the evaluation mechanism, adopting multiple verification methods and other measures, aiming to crack down on the use of the platform to publish illegal and false housing information, induce users to conduct offline transactions through online housing information, and illegally collect "viewing fees", "service fees" and other behaviors that harm the interests of users.
To ensure the effectiveness of the "anti crime campaign", 58.com and Anjuke have optimized and upgraded their housing management rules, clarified the criteria for determining illegal intermediary companies and their brokers, and formulated detailed punishment rules in various business coverage cities. At the same time, the platform has strengthened system management, utilizing big data and artificial intelligence technology to quickly identify and mark suspected or clear non compliant behaviors, and take corresponding management measures.
Establish a property 'blacklist' with 'zero tolerance' for violations
Based on the speculative behavior of illegal institutions, 58.com and Anjuke remind users to raise their awareness of prevention during the housing selection process, and be wary of traps such as viewing properties that do not match the information displayed on the platform and inducing additional fees. Once users discover relevant situations, they should immediately report them to the platform so that the platform can intervene and handle them in a timely manner, protecting the legitimate rights and interests of users from infringement.
At present, 58.com and Anjuke have established a blacklist system for problematic accounts. Based on user complaints, feedback from peer companies, and "abnormal" situations detected by the platform's big data and manual monitoring, the platform will promptly identify and handle broker accounts of suspected "traffic diversion" real estate agencies. After verification, violators will be subject to disciplinary measures such as delisting of properties and account restrictions to prevent them from profiting from collecting "viewing fees", "information fees", etc., and create a good rental market environment for users.
From "being able to rent" to "renting well", from "having a place to live" to "having a livable place to live", it is also the responsibility of 58.com and Anjuke to safeguard the legitimate rights and interests of users. 58.com and Anjuke will continue to stand on the user's side, resolutely resist illegal institutions such as "black intermediaries" and "traffic companies", and through continuous efforts, purify the market environment, protect user rights, and promote the healthy and orderly development of the industry. We firmly believe that with the efforts of the platform and the joint supervision and support of all sectors of society, the real estate information and transaction service market will become more transparent, fair, and efficient, providing users with a better service experience.