Starbucks announced on August 14th local time that incoming CEO Brian Niccol is eligible for an annual equity award worth $23 million and will receive an additional $75 million in stock awards for giving up his stake in Chipotle. Starbucks stated in a document that Brian Niccol's initial base annual salary is $1.6 million, and he will also receive a cash signing bonus of $10 million.
Brian Niccol has been serving as the CEO of Ink Barbecue since March 2018 and has played a crucial role in restoring the reputation of this chain restaurant following a series of food safety issues. He is also committed to improving the digital and mobile ordering platforms of chain coffee shops to enhance efficiency.