Is Kindle China's service officially ending e-books or is it a good business?
因醉鞭名马幌
发表于 2024-6-30 20:07:53
222
0
0
After two years of bidding farewell to the "transitional period", the Kindle, jokingly referred to as the "instant noodle tool" by netizens, has officially terminated its services in China. According to Amazon China's official website, Kindle China Electronic Bookstore ceased operations on June 30, 2023, and ceased cloud download services on June 30, 2024. From then on, undedownloaded e-books will not be able to be downloaded and read.
This means that users will no longer be able to add e-book content to their Kindle, and can only read previously downloaded content. During the transition period of Kindle's withdrawal from China in the past two years, the domestic e-book market remained fiercely competitive. At present, how to go further may be a question that device and content manufacturers need to consider.
Kindle Completely Exits China
Kindle is an e-book reader under Amazon, which entered China in 2013 and was once popular in the Chinese market. Due to its size and thickness being just right for making instant noodle bowl lids, the Kindle is jokingly referred to by netizens as the "instant noodle artifact.". To some extent, this title also reflects that Kindle is in a "gray" (i.e. idle) state in the hands of many users.
The withdrawal of Kindle went through a two-year transitional period. On June 2, 2022, Kindle China announced that Amazon would cease the operation of Kindle e-bookstores in China on June 30, 2023, one year later. Afterwards, users will not be able to purchase new e-books. For e-books that have already been purchased, users can download them before June 30, 2024 and continue reading them thereafter. In addition, for users who purchase Kindle e-book readers after January 1, 2022 and meet the relevant return conditions, Amazon will also provide non quality issue return services.
Chinese consumers have expressed different reactions to the withdrawal of Kindle. Some netizens said, "Now we can only cover it with instant noodles." "Domestic e-books are more convenient," while others expressed regret, saying, "I really watched this thing go from glory to decline. The last one was Nokia." "Reading lacks a good platform.".
In the view of angel investor Guo Tao, the reasons for Kindle's complete withdrawal from the Chinese market are multifaceted. Firstly, Amazon's operational strategy in the Chinese market may have a certain gap with localization needs, failing to fully meet the special needs of Chinese consumers. Secondly, the Chinese e-book market is highly competitive, with many strong local competitors such as Yuewen Group and Zhangyue Technology, who have a better understanding of the local market and provide rich Chinese content resources. In addition, copyright issues, data security and privacy protection laws and regulations may also be one of the influencing factors. With the popularity of smartphones and other mobile devices, users may be more inclined to use multifunctional devices to read e-books, thereby reducing the demand for dedicated e-book readers.
The competition in the e-book market is fierce
In fact, throughout the domestic e-book market, in addition to platforms such as WeChat Reading, listed companies such as Chinese Online and Zhangyue Technology are also providing online reading services; In terms of e-book readers, Hanwang Technology, iFlytek, and Zhangyue Technology have also released numerous products, and the competition in the domestic e-book market can be said to be fierce.
Zhang Yue, Chairman of Aoyou International, stated in an interview with Securities Daily that the domestic e-book market is developing rapidly, especially with the popularization of digital reading, more and more people are starting to use e-book readers. The profitability of related enterprises is also relatively good, and some well-known e-book platforms and reader brands have a stable user base and profit model.
"In the long run, e-books remain a good business because the trend of digital reading is irreversible, and there is still a lot of room for development in the e-book market. With the advancement of technology and the continuous changes in consumer demand, the e-book market will see more innovation and competition," said Zhang Yue.
In the view of Zhang Yi, CEO of iMedia Consulting, the Kindle itself has a very high starting point, and its technological level is also worth praising. "If we could have done some iterative updates on the product or changed according to the consumer demand market at that time, I think there would have been a good opportunity, but unfortunately we missed it. Therefore, for a huge market like China, how to adapt to China's consumption needs in the information and intelligence stage needs to be studied by Kindle and many foreign manufacturers." Zhang Yi said.
Guo Tao stated that with the gradual development of digital reading habits, the scale of the domestic e-book market continues to expand. Some large platforms have achieved good profitability through copyright operations, value-added services, and other means, but there are also some small platforms facing profit pressure. As a business, e-books still have potential, especially in promoting digital publishing, reducing publishing costs, and facilitating user access to content. However, to break through in the fiercely competitive market, it is necessary to constantly innovate business models, improve user experience, and strengthen copyright protection and content quality control.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Tesla China denies discussing FSD authorization with SAIC
- Tesla China's latest statement: not true! Trump suddenly spreads big news! Has Musk become a big winner again?
- Johnson&Johnson China reported layoffs! Layoff employees: Surgical department has the highest number of layoffs
- The Nasdaq China Golden Dragon Index closed up 1.71%, with most popular Chinese concept stocks rising
- The Nasdaq China Golden Dragon Index closed up 1.71%, with most popular Chinese concept stocks rising
- Yum China repurchases 50000 shares and pays approximately $2.4 million
- FSD authorizes SAIC to layout Robotaxi? Tesla China: Never Connected
- Starbucks responds to rumors of 'considering selling shares in China business': committed to developing in China and striving to find the best growth path
- Starbucks responds to rumors of considering selling equity in its China business: committed to long-term development in the Chinese market and striving to find the best growth path
- The Nasdaq China Golden Dragon Index closed down 1%, with most popular Chinese concept stocks falling
-
11月21日、2024世界インターネット大会烏鎮サミットで、創業者、CEOの周源氏が大会デジタル教育フォーラムとインターネット企業家フォーラムでそれぞれ講演、発言したことを知っている。周源氏によると、デジタル教 ...
- 不正经的工程师
- 昨天 16:36
- 支持
- 反对
- 回复
- 收藏
-
アリババは、26億5000万ドルのドル建て優先無担保手形と170億元の人民元建て優先無担保手形の定価を発表した。ドル債の発行は2024年11月26日に終了する予定です。人民元債券の発行は2024年11月28日に終了する予定だ ...
- SOGO
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
スターバックスが中国事業の株式売却の可能性を検討していることが明らかになった。 11月21日、外国メディアによると、スターバックスは中国事業の株式売却を検討している。関係者によると、スターバックスは中国事 ...
- 献世八宝掌
- 前天 16:29
- 支持
- 反对
- 回复
- 收藏
-
【意法半導体CEO:中国市場は非常に重要で華虹と協力を展開】北京時間11月21日、意法半導体(STM.N)は投資家活動の現場で、同社が中国ウェハー代工場の華虹公司(688347.SH)と協力していると発表した。伊仏半導体 ...
- 黄俊琼
- 前天 14:29
- 支持
- 反对
- 回复
- 收藏