On the evening of October 31st at 8pm, JD's 10 billion dollar subsidy day kicked off! Less than 4 minutes into the opening, the transaction volume of JD's 10 billion subsidy channel exceeded 100 million. Since the opening of spot sales at 8pm on October 23rd, with the continuous release of a large number of low-priced and trendy new products, JD 11.11 has experienced multiple rounds of outbreaks.
In a week, JD's 10 billion yuan subsidy channel generated over 1.2 million popular products, and the channel's user base increased nearly five times compared to June. The 9.9 package shipping channel, which gathers low-priced and high-quality products from the industrial belt, has brought more high-quality products from the source to consumers. The number of products has increased by nearly 40 times compared to June, and the sales of many industrial belt high-quality products such as basic shirts, glass water, and Eyuan Orange have rapidly exceeded 10000. JD.com's flash sale has also achieved an explosion in sales across all categories, with sales of over a million units of popular products such as clean and soft roll paper, Weida cotton flexible paper, and Yili Jindian pure milk.
The official live streaming room of JD.com, which does not charge pit fees or influencers' commissions, is cheaper. It became popular on November 11th this year, with a total of over 140 million viewers in its first week. Various categories such as home appliances, 3C digital, supermarkets, clothing and cosmetics, and automobiles are competing to provide consumers with the most detailed explanations and affordable prices.
More brand merchants achieved explosive growth on November 11th this year on JD.com. In the first week of November 11th on JD.com, nearly 30 brands sold over 1 billion yuan, with nearly 15000 brand transactions increasing by more than five times year-on-year, and nearly 9000 brand transactions increasing by more than 10 times year-on-year. The number of individual and individual stores participating in JD 11.11 and achieving business growth this year has also increased by more than 11 times compared to the same period last year.
JD Logistics continues to optimize logistics efficiency and service levels, leading the industry's service experience with faster speed, wider coverage, and better experience, fully ensuring the diversified needs of merchants and consumers. At present, JD Logistics provides daily and next-day delivery services for over 95% of JD's self operated orders in over 1500 districts and counties across the country. Over ten million types of goods can be delivered in half a day or on the same day.
Upstream News Reporter Ma Liang