Less than two months after the launch of China Economic Weekly - Economic News, the price of the iPhone 15 series mobile phones has become "unbearable". On e-commerce platforms such as Pinduoduo and Tiktok, the price of some products has been reduced by more than 1500 yuan. In response, some netizens said, "How shameful is this for those of us who buy at a higher price
It is reported that the "Double 11" this year has not yet arrived, but the price of iPhone 15 has already "dived", and related topics such as # iPhone 15 Price Dive # have also been frequently searched. In some online channels, the minimum starting price for iPhone 15 Pro Max 256GB has been reduced to 9098 yuan. The minimum starting price for the 128GB standard version of iPhone 15 has been reduced to 5198 yuan, which is nearly a thousand yuan lower than the official website price. Some versions have a maximum price reduction of over 1500 yuan. But on Apple's official website, the iPhone 15 and iPhone 15 Pro series still maintain their original prices.
According to the Beijing Business Daily, the sales of the iPhone 15 series in Apple's offline stores are different from those online. At the Apple retail store in Wangfujing, Beijing, the iPhone 15 has not been reduced in price. The store staff stated that they have not received any notice of the price reduction. Regarding the behavior of online channels such as Pinduoduo, the staff stated that it is not related to the store. But at the same time, the staff also mentioned that compared to the rush buying frenzy when the iPhone 15 series was first released, there is now a relatively abundant stock in the store, and some colors of the iPhone 15 and iPhone 15 Pro do not require an appointment.
Visiting other offline stores, many of the staff members stated that the iPhone 15 series has not been reduced in price, not just for Apple. In fact, there is no possibility of a price reduction for the new models of phones released this year. Regarding the supply situation, the staff stated that neither the iPhone 15 nor the iPhone 15 Pro are in stock and require an appointment and shipment from other places.
In addition, some dealers previously mentioned in interviews that offline store phone sales are bleak. After all, since the products they receive are the same, as long as the store is slightly more expensive than online, it cannot attract consumers. This situation is evident in first and second tier cities, and some dealers even purchase from Pinduoduo and resell them to consumers.
According to market tracker Counterpoint Research, Apple's phone sales decreased by 4.5% compared to the iPhone 14 within 17 days after its release, making it possibly one of the worst iPhone launches in China since 2018.
Some netizens said, "The iPhone 15 is completely unattractive, and the most deadly thing is poor signal." "The product power is too poor, and a 6000 yuan phone is nothing, which was explosive by the Android camp." "The signal problem is not solved, and the old model is almost too expensive." "The iPhone 11 has been in use for more than four years, and the subsequent models are not very creative. In addition, it is poor, and there is basically no desire to buy." "After the price reduction, it is still expensive I won't say anything, the iPhone 15 Pro Max I bought at the original price on the day of its launch has already lost over a thousand yuan. "" One reason I didn't buy an iPhone 15 Pro Max this year is that I feel sorry for the upgrade efforts at the current price.
Senior industrial economy observer Liang Zhenpeng said in an interview with the media that the most obvious reason for the price drop of the iPhone 15 series is still e-commerce promotion. The "Double 11" price war has already begun, which is why there are differences in offline and online prices. Some industry views also point out that the reason why Apple's phone prices have plummeted is largely due to a deviation in its pricing strategy. In the current difficult situation of phone shipments, improving cost-effectiveness is the mainstream approach. For major brands, expanding product lines and allowing affordable products to shoulder more revenue is the trend. However, Apple's affordable lineup not only does not lower prices, but high-end lineup has further increased prices. In the iPhone 15 series, products with 256GB or more have seen varying degrees of price increases, with the most expensive iPhone 15 Pro Max selling at 13999 yuan, becoming the most expensive Apple phone in history. Even after the "price reduction promotion", the price of iPhone 15 remains expensive. Taking the iPhone 15 Pro Max as an example, the current price after "diving" is still over 9000 yuan, and the highest version with a "direct reduction of 1500 yuan" still sells for over 12000 yuan.