On the evening of May 31st at 8 o'clock, JD 618 fully opened, with many brands such as Apple, Midea, Haier, Xiaomi, China Gold, Huawei, Little Swan, Gree, Hisense, TCL, etc. quickly exceeding 100 million yuan in transaction value. As of 24 o'clock, there were over 10000 brands with a year-on-year increase of more than five times. Among the new merchants who participated in JD 618 for the first time, the number of new merchants with a transaction volume exceeding 1 million increased 45 times compared to the previous month.
JD's nearly 600000 low-priced branded products with a billion yuan subsidy across the entire network have attracted many consumers. Within an hour of success, the number of orders in the billion yuan subsidy zone increased by over 50% year-on-year. The 9.9 free shipping channel has selected nearly 500000 low-priced and affordable items across the entire network, attracting over a hundred times more shopping users in one hour compared to the same period last year. Among them, over 75% of users come from third tier and below cities. JD 618 had a 4-hour opening, and the number of viewers on JD Live increased by 460% year-on-year. The order volume of JD's live sales increased by 300% compared to the 4-hour opening on November 11, 2023.
With the support of new quality productivity and logistics production, more than 40 "Asia No.1" intelligent industrial parks have been operating overnight. As of 24:00 on May 31st, the vast majority of orders that have been popular for 4 hours have entered automated production lines and been shipped out. Consumers in many parts of China, including Changji in Xinjiang, have received their first orders within 10 minutes of the opening of JD 618, and consumers in hundreds of cities will receive their products in the morning of June 1st. Before JD 618, JD Logistics established its first supply chain base in Hong Kong. Local consumers can receive orders on JD's online shopping platform as early as the next morning, accounting for 80% the next day, refreshing the speed of online shopping in Hong Kong. Within 4 hours of the successful opening of JD 618, JD logistics orders in Hong Kong and Macau increased by nearly 100% year-on-year.
The cheap and good JD 618 stimulates consumer enthusiasm in various categories
Just after 8 pm, a massive influx of consumers flooded into products such as JD's new smartphones, computers, and digital devices. After one hour of opening, the transaction volume of super explosive products in deep cooperation between JD.com and various 3C digital brands increased by more than five times year-on-year. With the development of AI big model technology application and JD's promotion and popularization of AI categories, AI hardware categories represented by AI computers, AI phones, and AI learning machines have made a good start in JD's 618 sales performance, with a year-on-year increase of 260% in transaction volume. At the same time, the transaction volume of emerging popular categories such as foldable phones, open headphones, smart health watches, OLED displays, NAS network storage, and high-power charging devices increased by more than 100% year-on-year, and the transaction volume of carrier contract phones increased by more than 100% year-on-year. The transaction volume of management and literature books increased by over 100% year-on-year. The transaction volume of over 130 3C digital brand enterprise customers increased by 100% year-on-year. Unlike previous sales methods that have been popular among consumers, JD 3C Digital's sales live broadcast room has seen a year-on-year increase of over 10 times in transaction volume within one hour of opening. JD 3C Digital's order volume for trade in has increased by over 100%, and the number of in store users has increased by over 100%.
The exchange of old for new effectively drives the growth of household appliance consumption. The "National Team" subsidy for exchanging old for new household appliances has been launched on JD.com, with a 4-hour transaction volume exceeding 200 million in Beijing, Guangzhou, Xi'an, and Wuhan. The offline formats such as JD MALL and JD Electric City Flagship Store have created a nationwide carnival with a transaction volume of over 200 million yuan within 8 to 4 hours. JD Home Appliance's live streaming room has a transaction volume of over 10 million in one hour, with an order volume exceeding 10000. After 4 hours of success, over 700 new brands in the home appliances and home furnishings category saw a year-on-year growth of over 100%. The sales volume of trend categories such as ultra-thin fully embedded washing machines, embedded intelligent dishwashers, fresh air air conditioners, Mini LED TVs, silent intelligent toilets, ergonomic chairs, fully automatic vacuum cleaners, summer cool blankets, titanium pots, etc. increased by over 50%, while the sales volume of popular and explosive products such as Midea air conditioners, Midea rice cookers, and Fuana air conditioners increased by over 100% year-on-year.
Jingdong Supermarket 618 got off to a good start. In the first four hours, the turnover of beverage, Zongzi, student milk powder, rice, melon, mouthwash, garden machinery and other commodity categories increased by more than 100% year on year; Brands such as Coca Cola, Guangzhou Restaurant, Mengniu, Oushudan, Natural Baili, Dewodo, and the self owned brand OM of the 1st member store saw a year-on-year growth of over 100%; The transaction volume of Yili Jindian Pure Milk, Haoli Youpai, Luhua 6.09L Peanut Oil, Boston Lobster, Benfu BIN389, 80ml Beiqin Milk Bottle, Lishi Bubble White Peach Shower Gel, LEGO Ferrari, JD Flower 20 Roses, and other products that participated in the billion yuan subsidy increased by over 100% year-on-year. The transaction volume of third-party merchants on the open platform has broken records, and the sales of key merchants have increased dozens of times. 1.2 million users have placed orders with peace of mind for products that do not enjoy the guaranteed return service. Services such as tracing the origin of famous wines and authenticating old wines have driven a year-on-year increase of 260% in the transaction volume of old wines. The "28 day fresh direct delivery of milk powder" service has helped the transaction volume of the Feihe Jugaoxing series increase by 10 times compared to the previous period.
During the peak of summer, users have a high enthusiasm for clothing, beauty, and sports equipment consumption. Within 4 hours of a successful start, over 2500 clothing brands such as Edition, Dzzit, Yaying, and GXG saw a year-on-year increase in transaction volume of over 100%. The transaction volume of the fashionable sun protection clothing category increased by 100% year-on-year, while the transaction volume of casual shoes, basketball shoes, and other items in the children's shoe category increased by over 200% year-on-year. In the first hour of success, the transaction volume of children's watches increased by 9 times year-on-year. With the emergence of a wave of cultural confidence, Hanfu brands continue to explode, with more than thirteen Hanfu brands and Weaving Company's transaction volume increasing by more than five times year-on-year. On this JD 618, users continue to unleash their enthusiasm for major brands in beauty, gold jewelry, and other categories. The turnover of more than 300 beauty brands such as Beidema, Oushudan and NARS increased by more than 100% year on year, while the turnover of China-Chic beauty and skin care brands such as Caitang, Kefumei and Fuljia increased by more than 350% year on year. The transaction volume of categories such as baby gold jewelry, pearl pendants, and agarwood increased by over 100% year-on-year, while jewelry brands such as Laomiao, Zhouliufu, and Laopu Gold saw a transaction volume of over 200% year-on-year. In terms of luxury goods, Roewe's transaction volume increased by over 250%, TIFFANY Tiffany's growth exceeded 100%, and Alexander Wang's growth exceeded 450%. In the sports category, over 50 sports footwear and clothing brands such as Salomon Salomon and HELLY HANSEN saw a year-on-year increase of 100% in transaction volume, while cycling clothing, golf and other categories saw a year-on-year increase of 100% in transaction volume, and electric skateboarding saw a year-on-year increase of over 600%. The transaction volume of the sports and fitness trade in service category increased by 550% month on month.
In 2024, China's new energy vehicles will enter an "acceleration mode", and the activity of new energy vehicle owners will continue to increase, with a year-on-year increase of 155% in transaction users. The transaction volume of new energy tires increased by 280% year-on-year, the transaction volume of domestic tires increased by 230% year-on-year, and the transaction volume of JD Auto's invisible car clothing increased by 86% year-on-year. The order volume of integrated services for door-to-door delivery, installation, and recycling of electric vehicle batteries increased by over 350% year-on-year.
The nationwide healthy lifestyle is driving a wave of healthy consumption. The opening ceremony was successful for 4 hours, and the number of physical examination services and medical beauty orders doubled year-on-year; The order volume of Wumei Tang launched by JD.com Pharmacy has exceeded 50000. The transaction volume of health functional beverages increased by 145% year-on-year; Rehabilitation nursing, dynamic blood glucose meters, and hearing aids increased by 140%, 100%, and 60%, respectively; Antioxidant products increased by 65%. Ms. Lin, who lives in Chaoyang District, Beijing, received the Huoxiang Zhengqi Water delivered by JD Buy Medicine in just 4 minutes after placing an order. The faster delivery speed not only made the shopping experience "cheap and good", but also "good things to enjoy".
The cross-border consumption experience of "good goods at good prices, global direct delivery" further stimulates consumers' enthusiasm to purchase imported good goods. JD 618 has had a good start for 4 hours, and the transaction volume of over 180 JD International brands has increased by over 100% year-on-year. The transaction volume of alien laptops increased by over 3.2 times year-on-year, and Fuji cameras increased by 1.4 times; The beauty and skincare brand EVIDENS DE BEAUTE has doubled year-on-year; Sports footwear and clothing brands Salomon, Nike, and Archaeopteryx have increased by 5 times, 4 times, and 2 times respectively, while fashion luxury brand Ferragamo has increased by 2 times, and Van Cleef&Arpell has increased by over 1 time; The year-on-year growth of Benfu and Rentouma in alcoholic beverages exceeded four times; There are also over 60 first-time imported ice creams, as well as pet food brands such as VITALESSENTIALS, NUTRIENCE, SolidGold, and Merrick, all of which have achieved significant growth.
With the acceleration of JD's overseas layout, the JD 618 e-commerce shopping festival, which has Chinese characteristics, is also accelerating its internationalization. JD's European omnichannel retail brand Ochama has also brought more affordable and good products to consumers in 24 European countries. After one hour of success, Ochama's order volume increased by 276% year-on-year.
JD's own brand, JD Jingzao, serves as an important bridge connecting upstream production and downstream consumption on JD.com. Together with domestic core industrial belts and hundreds of leading factories, it allows more affordable and high-quality products to enter the homes of millions of people. After 4 hours of success, the core categories of Beijing Tokyo Manufacturing have grown rapidly. The total transaction volume of nutrition and health care, daily necessities, shoes and boots, luggage and leather goods, and maternal and infant categories increased by over 222%, 101%, 97%, 86%, and 78% year-on-year; JD Jingzao's highly acclaimed products - smart eye massager E5s, unbounded aluminum frame luggage, 600G Pro zero aging water purifier, sports whey protein powder, and 20000mAh built-in power bank - have increased by more than 12 times, 9.2 times, 8.5 times, 3.9 times, and 2.6 times year-on-year.
High quality factories offer low-priced and high-quality goods, which are highly favored by consumers. Jingxi, a special discount shopping brand under JD.com, has achieved strong results in the first 4 hours of its success. Seven major categories including grain and oil seasoning, household cleaning paper products, and storage products have all exploded, with the highest category increasing by 50 times. Due to its attractive price, within 4 hours, Jingxi's self operated order volume exceeded 1 million, giving birth to 14 explosive products with over 10000 orders. Among them, the squid roll snack gift package exceeded 40000 orders, the sunflower hanging lottery item sold more than 30000 orders, and the Sichuan pepper Guoba sold more than 20000 orders.
Digital procurement is of great significance for enterprise customers to reduce costs and increase efficiency. During the JD 618 period, the "Enterprise Save Month" initiative was launched simultaneously. From May 20th to 31st, JD's enterprise business provided customers with numerous exclusive preferential benefits such as enterprise tiered prices, enterprise group purchase vouchers, and quantity return e-cards. The transaction volume of enterprise customer procurement increased by 58% year-on-year, including a 340% year-on-year increase in office screen procurement, a 200% year-on-year increase in office consumables, a 100% year-on-year increase in air conditioning equipment, a 200% year-on-year increase in tablet computers, and a 300% year-on-year increase in commercial kitchen appliances. In addition, near the Dragon Boat Festival, the purchase amount of Zongzi, a popular commodity for employee benefits, increased by five times on a year-on-year basis, the order amount of gift customization service of innovative business enterprises increased by 215 times on a year-on-year basis, and the purchase amount of Baijiu category increased by 150% on a year-on-year basis. At the same time, enterprises are actively preparing for summer production, with a year-on-year increase of 190% in infrastructure material procurement and 160% in firefighting equipment procurement.
This year on JD.com 618, JD.com Hardware City launched the "Million Explosive Product Plan" with a significant increase of over 60% in overall transaction volume within 4 hours of opening. The transaction volume of label packaging, wires and cables, electromechanical hardware, handling and storage, and security and fire protection categories increased by over 290%, 185%, 169%, 168%, and 143% year-on-year, respectively. The brand sales have also achieved significant growth, with a year-on-year increase of 178 times in the transaction volume of the four season Muge water pump, a year-on-year increase of over 51 times in the transaction volume of the packaging machinery equipment brand Yifei, a year-on-year increase of over 26 times in the transaction volume of the fire extinguisher brand Zhejiang An, a year-on-year increase of over 7.7 times in the transaction volume of the laser engraving machine brand XTOOL, a year-on-year increase of over 6 times in the transaction volume of the professional electrical brand Chint, a year-on-year increase of over 3.8 times in the transaction volume of the hardware tool brand Green Forest, a year-on-year increase of over 2.4 times in the transaction volume of the drone brand DJI, and a year-on-year increase of over 2.4 times in the transaction volume of the forklift brand Nori. JD Industrial Taipu Smart Supply Chain Solution continues to use technology to accurately link supply and demand ends in this JD 618, helping to steadily promote new industrialization.
Over 200 services to enhance consumer experience
A previous user survey on 618 consumer attitudes showed that over 60% of consumers agree that the ultimate cost-effectiveness is the best comprehensive shopping experience, which is based on price advantages, taking into account multiple factors such as brand, quality, logistics, and value-added services, to make consumers happy and comfortable.
This JD 618 has over 20000 JD customer service representatives available 24/7, with over 200 basic services and over 80 industry-leading and unique services to ensure a smooth user experience.
Financial and technological services help consumers consume with peace of mind from different perspectives, enhancing the user experience. Interest free IOUs, single reduction payments, cash red envelopes... JD Financial's explosive subsidies help consumers save a little more. JD Baitiao's joint billion yuan subsidy focuses on 12 installment interest free periods, with a 50% year-on-year increase in the number of participating interest free merchants; Enjoy first, pay later participation in 618 for the first time, an increase of 120 times compared to last year's 11.11 orders. JD Pay Union Bank and its partners provide subsidies to consumers, and the peak proportion of JD Pay transactions has reached a historic high. Saving money in a small vault yields daily profits and offers discounts on consumer spending. During the opening period, the transaction volume of small vault payments (including stored value cards) increased by 103% year-on-year.
The JD Cloud Yanxi big model helps JD 618 digital infrastructure continue to reduce costs, with a comprehensive upgrade of the hybrid multi cloud operating system cloud ship, distributed storage platform cloud sea, and software hardware integrated virtualization engine Jinggang, achieving a 30% reduction in overall costs. JD Cloud Yanxi Digital Human has officially started working in over 5000 brand live streaming rooms. During the JD 618 period, with the technical support of JD Cloud Yanxi Digital Human Generation Platform, JD will collaborate with 18 digital human presidents to bring low-priced goods to users in the live streaming rooms. Jingxiaozhi has re evolved intelligent shopping interaction by integrating large models, and the number of service merchants has increased to over 750000.
During the JD 618 period, the coverage of merchants using JD freight insurance services increased by 30% year-on-year, with a leading opening rate in the industry. The number of insurance policies for freight insurance matrix products increased by 75% year-on-year. With the help of late arrival insurance services, the delay deductible time for merchants has been reduced from 16 hours to 0 hours, and has been upgraded from "late arrival deductible" to "late arrival mandatory". Special types of insurance such as damage insurance and guaranteed return for those who do not like to eat are also continuously improving the claim service experience. Products below 100 yuan, as long as they meet the insurance coverage, will only be refunded and not returned, and can achieve automatic claims at the second level. The combination of "first year only replacement without repair+installation delay subsidy+cleaning" product protection rights ensures that air conditioners are "easy to sell and have a good experience"; The "30 day unexpected replacement" extended warranty service provided to users for free covers a large number of popular Android models, allowing consumers to enjoy shopping without fear of accidents.
The successful opening of JD 618 is the result of JD's continuous improvement of the "more, faster, better, and more economical" user experience. A better user experience comes from a solid supply chain infrastructure that continuously optimizes costs and efficiency, and the ultimate user experience is JD's eternal pursuit.