The reporter learned from JD that during this year's "618" period, JD Electric City flagship stores in Shanghai Songjiang Zhongshan Middle Road and Fengxian Nanfeng Road will officially open, and the number of self operated large stores of JD Electric in Shanghai will reach 5. In the second half of the year, JD Electric's self operated stores will further accelerate their layout in core business districts such as Qingpu.
With the government's introduction of green and intelligent home appliance subsidy policies, as well as the dual superposition of enterprise profit subsidies, the "trade in" of home appliance consumption in Shanghai has continued to heat up recently. Data shows that with the support of the government's green and intelligent home appliance subsidy policy, from the implementation of the policy on March 30th to the May Day holiday, JD Electric Appliances accounted for 21% of the 16 types of electrical appliances within the subsidy scope, driving sales of over 100 million yuan in total. Among them, air conditioning, refrigerators, washing machines, and computers have become popular subsidy categories.
During this year's "618" period, Shanghai JD.com will collaborate with numerous brands to establish the "618 Lightning New Product Alliance", which will comprehensively promote the consumption of 3C home appliances in Shanghai through diversified activities such as first release of new products, subsidies for green and intelligent home appliances, trade in old for new, and full returns for package purchases.