Major breakthroughs in AI applications? Google and Meta reportedly bid tens of millions of dollars to collaborate with Hollywood
诗人路漫漫漫r
发表于 2024-5-24 11:43:13
1262
0
0
According to insiders, Google's parent companies Alphabet Inc. and Meta Platforms Inc. have discussed with major Hollywood film companies, hoping that they can license IP content for the artificial intelligence video generation software of these two tech giants.
It is reported that both companies are developing technology that can create realistic scenes based on text prompts and have provided tens of millions of dollars in funding to collaborate with film companies. In addition, Microsoft's supported competitor OpenAI is also engaging in similar conversations.
Hollywood film companies are enthusiastic about discussing how to use artificial intelligence to reduce costs while protecting their works from theft. However, at the same time, they are also cautious about handing over movies and TV programs to technology companies without controlling their use of these contents.
Be brave enough to try
However, overall, trying AI as a new technology is still the mainstream idea. For example, News Corporation and OpenAI announced on Wednesday a global partnership that will last for several years, OpenAI has obtained permission to display News Corporation content in its products.
News Corporation owns a series of media outlets such as The Wall Street Journal, Barron Weekly, and The Times. According to the Wall Street Journal, "insiders" stated that this agreement is for a period of 5 years and has a potential value of over $250 million, including compensation for cash and discounts on OpenAI technology usage rights.
Warner Bros. Discovery Inc. has expressed willingness to authorize some of its content to train models, but only for specific departments, not all. Walt Disney and Netflix are unwilling to license their content to these technology companies, but have shown interest in other types of collaborations.
Hollywood film companies have already used artificial intelligence in their production, and many filmmakers have done the same. Renowned actor Tyler Perry used this technique to recreate the makeup of his Madea character in the movie. Director Robert Zemeckis uses artificial intelligence to age actor Tom Hanks in the upcoming movie.
Causing anxiety
While excited and curious about new technologies, the ability of artificial intelligence has also sparked anxiety in Hollywood. In particular, a group of cultural video tools, including Sora from OpenAI and Veo from Alphabet, are even more surprising in their ability: they promise to help filmmakers quickly create dynamic, surreal clips with just a few descriptions.
Actors and writers went on strike for several months last year, fearing that artificial intelligence would take away their jobs. Perry is an actor, filmmaker, and studio owner who was very surprised by Sora's presentation, so he shelved his $800 million studio expansion plan earlier this year.
He has been outspoken in talking about the opportunities that artificial intelligence brings to film companies, but also warned about the impact of this technology on labor. He called on the industry to unite and establish some kind of regulatory regulations. He said, "If not, I don't know how we survive."
The music industry has also taken a tough stance on the use of artificial intelligence. Universal Music Group has filed a lawsuit against artificial intelligence startup Anthropic for plagiarism of lyrics and temporarily removed their music from TikTok. Sony Music Group wrote to hundreds of partners this month, warning them not to train any artificial intelligence models on their music.
So far, no major film company has sued a technology company for artificial intelligence. They hope to find a way for artificial intelligence to serve them, rather than confronting a new technology that may help reshape the industry. But the film company has not yet agreed to establish significant commercial relationships with large technology companies regarding the use of artificial intelligence.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Wuxin Technology has been selected as one of the "2023 Top 1000 Excellent Corporate Social Responsibility Reports in Industry and Information Technology" for three consecutive years
- Meta plans to use millions of dollars to heavily solicit opinions from Hollywood stars
- Meta reportedly invests heavily to invite Hollywood stars to help with new AI products
-
米東時間の金曜日、米株3大指数は集団で上昇し、終値を締め切ると、ダウは0.97%上昇し、今週は1.96%上昇した。納指は0.16%上昇し、今週は1.73%上昇した。スタンダード500指数は0.35%上昇し、今週は1.68%上昇した。 ...
- leekhy
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
イランは現地時間の金曜日(11月22日)、国際原子力機関(IAEA)がイランに圧力をかけている新たな決議に応えるため、大量の遠心分離機を追加してウラン濃縮を行うと発表した。 IAEA理事会は木曜日、イランの協力不 ...
- 1900_后
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
9月以来、香港株の1日当たりの出来高は大幅に増加し、流動性の回復は中資証券会社の業績の反発を牽引し、富途証券、タイガー証券などのインターネット証券会社の年間獲得目標は早期に達成された。 証券会社の中国人 ...
- 拓牛李强
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
蔚来法務部は11月22日、インターネット上に流出した蔚来と他の企業の資本レベルのデマについて、会社が最初に通報し、受理されたと発表した。会社はすでにこのデマの全リンク推進過程と、マルチプラットフォームが ...
- 愿为素心人
- 3 天前
- 支持
- 反对
- 回复
- 收藏