On May 16th, Starbucks announced a new joint action with QQ Yellow Face, with the two jointly launching ice cups and related products in Starbucks stores. It is reported that the ice cup is printed with QQ yellow facial expressions, including cool, smile, grin, cry, and heartfelt eyes.
At the same time, online, Starbucks and QQ Yellow Face co branded emoticons have also been launched, such as cosplay becoming the smiling yellow face of Starbucks Mermaid, smiling and crying yellow face with a starry ice cream topper on top of their head, and so on. In terms of products, the new products in the Starbucks Fresh Coffee series, Pineapple Lemon Fresh Coffee and Light Gold Fresh Coffee, have been sold in stores, using 100% Arabica coffee beans that have not been baked and offering light caffeine products.