Qu Jing, former vice president of Baidu, has sparked controversy over her personal short video comments, which has also dragged Baidu into a whirlpool of public opinion.
On May 9th, at Baidu's annual advanced award ceremony, Cui Shanshan, Senior Vice President of Baidu Group, mentioned the recent hot events on Baidu in her speech. "It is estimated that everyone has paid more or less attention to some public opinion and controversy recently, and some students may even have some difficulties or even momentary swings. However, please believe that there is nothing more worthy of upholding and defending than simple and reliable values on Baidu. The noise of public opinion will always pass, and our self-improvement will never stop."
"The company has been around for almost 25 years, and it's not surprising that problems arise. It's not right to be unable to approach them clearly and rationally." Cui Shanshan said in a speech, "Setting boundaries and thresholds makes it difficult to work together independently."; Coax upwards, intimidate downwards, and demonstrate work attitude through overtime; "The communication between the superior and the subordinate is all based on the word, and the rotten tail still talks beautiful words"... Baidu also has these big factory problems, some of which are quite serious. It is not surprising that the employees roast, and the company's management is also anxious, and they are paying attention to and solving them.
"The company's management is also in a hurry, focusing on and working to solve the problem."
The reporter from Nandu noticed that the background of this speech was not a small-scale employee communication meeting, but rather at Baidu's annual advanced award ceremony.
At the beginning of the speech, Cui Shanshan gave special thanks to the families of the award-winning employees. "Today is a rare opportunity, and on behalf of our company, I would like to express congratulations and gratitude to the families of all the award-winning students! Thank you! Also, please go home today and make sure to say to the families who love you, love you, and support you - 'Thank you for your support!'"
According to Cui Shanshan, the award ceremony has already begun preparations, and all programs and videos need to be planned and produced in advance. "A month ago, when my team submitted me a creative proposal, I suggested that other programs such as the Team Award, Collaboration Award, and Special Award were easy to talk about. The glory that my classmates had achieved after a year of hard work should be harmonious and joyful. The Cultural Style Award program alone should not only sing praises but also be like a 'sketch', with a bit of spiciness and satire, but also full of righteousness and power."
"Before the award ceremony, a cultural themed MV was played, and I don't know what you feel after watching it - is it a little familiar and a little 'heartfelt'? These are all problems and defects lurking around us, which people roast about, and which have long been 'unaccustomed'. But when it is displayed on the big screen, it is a bit 'strange'. Why doesn't a commendation activity say well? What does it mean to list a bunch of problems first?" Cui Shanshan said, "The company has been nearly 25 years, and it is not strange to have problems, and it is wrong to be unable to look at them soberly and rationally. Some of the problems pointed out in the film, 'Map, It is difficult to set a threshold to work independently and cooperatively'; 'coax upward and downward, and show working attitude by working overtime'; 'The communication between the superior and the subordinate is all based on the message, but the rotten tail still talks beautiful'... Baidu also has these big factory problems, some of which are quite serious. It's not surprising that the employees roast, and the company's management is also anxious, and they are paying attention to them and solving them. "
At last year's award ceremony, I talked about three dimensions that are simple and reliable: being honest, doing things right, and doing the right things. I believe that most students have understood and practiced them, and many recognized role models have emerged, especially the cultural figures present here. The reason why cultural figures are precious is because they can withstand pressure, ignite motivation, overcome resistance, and tell us by example what we should believe, encourage, and pass on during times of change. Recently, it is estimated that everyone has paid more or less attention to some public opinion and controversy. Some students may even experience some confusion or even momentary wavering, but please believe that at Baidu, there is nothing more worthy of upholding and defending than simple and reliable values. The noise of public opinion will always pass, and our self-improvement will never stop
Cui Shanshan also said, "Although we are facing many challenges and difficulties, just like we believe that the sunshine will eventually shine in May and flowers will surely bloom. When everyone works hard to make Baidu better and better, we can definitely break through the current situation and create a new era of Baidu. Today is an award ceremony, and all of you here are advanced role models selected by the company. The company also has high hopes for us to work together. Simple and reliable is' being a simple person and doing things very well '. This is not only the spiritual pursuit of the enterprise, but also a very good way for individuals to cultivate themselves. Here, I share with everyone the encouragement." Defend the culture of Du Factory, Baidu is getting better and better
Qu Jing has resigned and the newly established company has not yet been put into operation
During the May Day holiday just ended, Qu Jing, former vice president of Baidu, updated a number of Tiktok content, mainly talking about workplace topics. The video titles include: "Employees breaking up and resigning, I'll criticize them in seconds", "Whoever earns more money, pays the bill", "PR professionals have no holidays during the Spring Festival weekend", and "Professional women's biggest regret for their families". Subsequently, these videos plunged him into a "cold-blooded and ruthless" public opinion controversy, while also raising doubts about Baidu's corporate values from the outside world.
Yesterday morning, Qu Jing apologized on WeChat Moments for the public opinion controversy caused by her personal IP short videos. She stated that before releasing the short video, she did not seek the company's opinion in advance, which does not comply with the relevant procedures and does not represent the company's position. Therefore, she hereby clarifies and apologizes. "Many inappropriate and uncomfortable aspects in the video have caused misunderstandings about the company's values and corporate culture from the outside, causing serious harm. We sincerely apologize."
But on the evening of May 9th, Southern Metropolis Daily confirmed from within Baidu that Baidu Vice President Qu Jing had resigned, and the company's internal system status displayed as "resigned".
Subsequently, Tianyancha revealed the latest information that Shenzhen Wakawaka Culture Co., Ltd. (hereinafter referred to as "Wakawaka Culture"), with Qu Jing as the legal representative, was established on April 24 this year. It is an enterprise mainly engaged in Internet and related services. The registered capital of the company is 10000 RMB, with Qu Jing holding 90% of the shares and Zou Shaohuan holding 10%.
According to relevant sources, Qu Jing mentioned in the above information is the recently resigned Vice President of Baidu, and the 10% shareholder Zou Shaohuan was Qu Jing's assistant during her tenure at Baidu. Does this mean that the registration time of Wakawa Culture is earlier than its resignation time. There is currently no confirmation from Baidu or the parties involved regarding the above statement.
As for the news of Qu Jing's establishment of the company, some netizens questioned, "Qu Jing left a way out before creating a personal IP. After Wakawaka Culture was registered, he started to buy a Tiktok account as an IP, but the time was too short." Some netizens even teased, "Is it time to bring goods for live broadcast?"
A former Baidu employee told Nandu reporters, "The company established by an employee during their tenure cannot compete with the company's business and needs to actively report conflicts of interest in the system."
According to Tianyancha, the registered address of Wakawaka Culture under Qu Jing's name is Block 309, Building 1, Phase III, Xinghe Legend Garden, Longtang Community, Minzhi Street, Longhua District, Shenzhen.
On May 10th, a reporter from Nandu arrived at the registered location of Wakawa Culture. According to security and property management, this is an apartment with a large number of residents, but there are also some companies registered here. As long as it is legal and compliant, we will not interfere. Currently, the registered address of Wakawa Culture is for rent, and the company has not actually operated here.
The reporter from Nandu noticed that Qu Jing's Tiktok profile no longer contains the content of "Baidu Vice President", but now shows "Thank you for your attention". At present, Qu Jing's Tiktok has 1.05 million fans. All the short videos previously released have been cleared, leaving only the apology statement issued on the morning of May 9.
Previously, it was revealed that Qu Jing was influenced by Tiktok's well-known IP network, Red Ginseng, and asked all its employees to do their own media accounts. Qu Jing also shared the WeChat screenshot of "Golden Sentences of Ginseng" and the group photo of Qu Jing and Ging leaked out. In response, Senge released a short video on his Tiktok number on May 10, saying that Qu Jing did come to him, but did not join his community. "We had a good chat."