On May 9th, the "Print at Home, Win the Future" 2024 HP Spring Home Printer Trend New Product Launch and Partner Conference was held in Beijing. At this press conference, HP has carefully integrated and strategically laid out the Chinese home printing market, officially launching three core product families: HP home inkjet printers, home learning continuous supply printers, and home laser multifunctional all-in-one machines, totaling 16 products, comprehensively expanding the home printing market and enriching the product matrix of the home printing family.
During his speech, Zhuang Zhengsong, Senior Vice President and President of Greater China at HP, stated that "HP has been adhering to the strategy of 'in China, for China' for over 40 years, adhering to the core concept of 'customer needs as the source', and continuously promoting innovation and optimization of product portfolio and services. HP will work together with partners to allow every user to enjoy the fun of learning and life with HP printing products, inspire inspiration, and create an efficient, convenient, and intelligent excellent experience."
Jin Weidong, Global Vice President and General Manager of the Printers and Consumables Business Unit in Greater China at HP, said, "Based on our deep accumulation and accumulation in the Chinese market, HP has kept up with the times, focused on the increasingly diverse printing needs of Chinese households, and worked with our partners to jointly build a strong industry ecosystem. We are committed to providing high-quality products, diversified product combinations, excellent user experience, and personalized solutions to fully meet the advanced printing needs of family members in learning, work, and life. Looking forward to the future, HP will continue to deeply cultivate the Chinese home printing market, lead the trend of industry innovation, and bring more high-quality and efficient printing products to our users."
In addition, Jin Weidong and Premal Kazi, the global head of HP's home printing business unit, jointly discussed how HP can help the development of the home printing market. By providing a comprehensive combination of laser and inkjet printing products, we can tailor efficient and convenient solutions tailored to the actual needs of local users, thereby bringing a high-quality printing experience to home users.
During the product launch phase, Cesare Gritti, Hardware Product Director of HP Home Printers, and Shen Hao, General Manager of HP's Mass Printing Products Division in Greater China, provided a detailed introduction to the newly launched home printer product family, allowing users to further understand the advantages of the product in meeting different usage needs.