Recently, Qu Jing, Vice President of Baidu Public Relations, has been on the hot search for controversial short videos related to labor relations and professional women. On the early morning of May 9th, Qu Jing apologized in a post on her social media about the public opinion controversy caused by her personal words and actions.
Qu Jing's Moments
Qu Jing stated that before releasing the short video, he did not seek the company's opinion in advance, which does not comply with the relevant procedures and does not represent the company's position. He hereby clarifies and apologizes. Regarding the controversial content, Qu Jing stated that there were many inappropriate and uncomfortable aspects in the video, which led to misunderstandings of the company's values and corporate culture from the outside, causing serious harm. She sincerely apologizes for this.
Qu Jing stated that the original intention of posting short videos was to do a good job, but being too anxious and using inappropriate methods has caused discomfort and trouble for everyone. She sincerely accepts various criticisms. And he expressed that he will seriously improve his personal communication and management methods, correct mistakes, care more about colleagues, and humbly listen to everyone's valuable suggestions in practice.
It is understood that in Baidu's public relations team, Qu Jing requires each team member to create a personal IP on social self media, and she herself will lead by example. Since May, Qu Jing has released several controversial short videos on her personal Tiktok number "I am Qu Jing", involving women in the workplace, labor relations, etc., and has accumulated nearly one million fans. The video with the highest discussion heat was when she mentioned in a spicy tone, "If an employee breaks up and resigns, I will take immediate action." She stated that she only has an employment relationship with the employee and has no obligation to understand their personal situation. At present, these short videos have been cleared.