Our reporter Xie Lan, intern journalist Liang Aonan
In April, Starbucks Global Service Month arrived as scheduled, a public welfare project that originated in 2011 and has entered its 14th year. In April of this year, Starbucks released its Global Service Month "Green Transcript", which showed that around the concept of "good intentions spreading", Starbucks partners actively initiated and participated in a variety of public welfare activities, actively serving and giving back to the community.
From April 16th to April 24th, five cities across the country, including Chengdu, Beijing, Shanghai, Shenzhen, and Hangzhou, will relay and launch a community circular market. From the rich and interesting "idle charity sale area", the "circular handicraft area" that showcases small tricks for reusing old things, to the "exhibition area" that promotes low-carbon actions, Starbucks partners, family members, community workers, residents, and public welfare partners will start from themselves, allowing vitality and greenery to flow in the community. As of March 2024, the community volunteer service hours of Starbucks China partners have exceeded 1.7 million hours.
In the "Green Transcript" of April this year, there is also a power of love from partners and rural children. The traditional project of "Reading a Poem for Rural Children" at Starbucks Global Service Month has continued until its fifth year. This year, everyone's enthusiasm has not diminished, and in just 10 days, over 800 partners, friends, and fans from across the country have submitted "Reading Children's Poems".
As a green practitioner, Starbucks always adheres to the concept of "giving back to nature more than taking it", from coffee cultivation to a cup of coffee in the hands of customers, integrating green measures into every aspect. In recent years, Starbucks China has continuously launched innovative green environmental protection measures, implemented the first "water compensation" project in the domestic coffee industry in Qiandao Lake, completed the world's greenest coffee roasting factory - Starbucks China Coffee Innovation Industrial Park in Kunshan, and launched more and more green stores.