According to insiders, Apple has restarted negotiations with OpenAI and plans to use the startup's technology to support some new features of the iPhone that will be launched later this year.
According to insiders, the two companies have started discussing the terms of a possible agreement and how OpenAI features will be integrated into Apple's next-generation iPhone operating system, iOS 18.
This move marks the resumption of dialogue between the two companies. Earlier this year, Apple negotiated a deal with OpenAI, but since then, cooperation between the two sides has been minimal. This move marks the resumption of dialogue between the two companies. Earlier this year, Apple had discussions with OpenAI about a deal, but since then, it seems that the two sides have not truly cooperated.
Meanwhile, Apple is reportedly in talks with Google, a subsidiary of Alphabet Inc., to authorize the use of the latter's Gemini chatbot.
Given this, it is not difficult to see that Apple has not yet made a final decision on which company to collaborate with, and there is no guarantee that an agreement will be reached. The company may eventually reach an agreement with both OpenAI and Google, or choose another supplier entirely. Earlier this year, there were reports that Apple was in discussions with the artificial intelligence startup, Aerospace.
The latest news mentioned above appeared a month and a half before Apple's Global Developers Conference, where Apple is preparing to launch new artificial intelligence software and services. Apple CEO Tim Cook previously promised that the company would make significant breakthroughs in the field of artificial intelligence this year, and the upcoming release of iOS 18 is considered one of the important ways to achieve this goal.
It is understood that Siri is expected to become one of the beneficiaries of iOS 18 artificial intelligence improvements. Previously, sources revealed that Apple plans to comprehensively revolutionize Siri using large-scale language models, making it the "ultimate virtual assistant.". According to other media reports, a specific feature being developed by Apple is to improve the interaction between Siri and information applications, such as enabling Siri to more effectively automatically complete sentences and answer complex questions.
Last year, Cook stated that he personally used ChatGPT on OpenAI, but "there are many issues that need to be addressed.". He promised that new artificial intelligence features would enter Apple's platform on a very thoughtful basis.
As market news has spread, Apple's internal focus is currently on developing miniaturized AI features that do not require network connectivity and can run on devices. For more powerful generative AI, Apple is looking for "mature" partners.
Analysts have pointed out that relying on partners will help Apple accelerate its entry into the chatbot field and mitigate some risks. By outsourcing generative artificial intelligence functions to another company, Cook may reduce the responsibility of its platform.