AIGC still can't escape losses under the boom. How far are tech giants from recouping their costs? Since the launch of ChatGPT in November last year, tech giants have been working out how to make artificial intelligence products generate enough profits for nearly a year. Currently, most generative artificial intelligence (AIGC) tools are expensive to run, and they require servers to be equipped with advanced chips that also consume a lot of power during their work. To make money, Microsoft, Google and Adobe are experimenting with a range of strategies to develop, market and charge.