Reporter Li Chunlian from this newspaper
Recently, Evelom, a skin care brand owned by Yixian E-commerce (NYSE: YSG), entered the UK Pavilion at the 4th China International Consumer Goods Expo (hereinafter referred to as "Consumer Goods Expo"), and launched the new Evelom "Thousand Gold" face cream on the platform of "Global New Product Release Plan" of Consumer Goods Expo.
At this Consumer Expo, EVELOM showcased its profound scientific research strength in the field of emotional skincare with its new product launch, further interpreting the scientific concept of emotional skincare and demonstrating its commitment to the Chinese market. In recent years, as Hainan continues to accelerate the construction of a free trade port and an international tourism consumption center, EVELOM has become increasingly determined to expand its tourism retail industry.
In addition, Galenic France, a subsidiary of Yixian E-commerce, was also invited to join the French Pavilion of the Consumer Expo.
It is understood that currently, Yixian E-commerce mainly covers Galenic, French Corolla, EVELOM, and DR WU Dahl Skin's three major skincare brands. These brands have achieved good results in 2023, especially in the fourth quarter of last year. Driven by the "Double 11" promotion, these brands have performed well, and Yixian's e-commerce skincare business has grown strongly.
According to the performance report for the fourth quarter of 2023 released by Yixian E-commerce, the company achieved a revenue of 1.07 billion yuan in the fourth quarter of last year, an increase of 6.7% compared to the same period last year, returning to the growth track. Among them, the skincare business achieved a revenue of 550 million yuan in Q4, a year-on-year increase of 17.6%, accounting for 51.7% of the total revenue. This change demonstrates the initial effectiveness of Yixian's e-commerce strategic transformation.