The news that Liu Qiangdong, the man behind JD.com, will livestream sales has recently attracted the attention of netizens.
On the evening of April 16th, Liu Qiangdong's AI digital clone, "Procurement and Sales Brother," made its live broadcast debut in both JD Home Appliances and JD Supermarket's procurement and sales live broadcast rooms, creating momentum for JD's procurement and sales live broadcast. As of 18:54, the viewing volume of JD Supermarket's sales live broadcast room exceeded 10.73 million people, and the viewing volume of home appliance sales live broadcast room exceeded 12.57 million people.
It is understood that before this, JD.com also announced that it will invest 1 billion yuan in cash and 1 billion yuan in traffic as rewards to attract more original authors and high-quality content institutions to settle in, and increase the layout of short videos.