On April 16th, Tmall announced its store opening data for the first quarter of 2024. The data shows that new merchants have increased by 60% year-on-year. Among them, the number of new businesses in the fields of sports outdoor, smart home, health care, exquisite pet care, trendy clothing, and fine skincare increased by 100% year-on-year. In addition, the transaction volume of new merchants in the first quarter increased by 150% year-on-year, and within three months of opening a store, more than 200 new merchants sold over a million yuan.