According to sources close to JD, JD is currently focusing on internal discussions on how to expand its short video industry. As a result, JD's senior management has organized multiple small-scale discussions and reached a consensus to invest heavily in the short video industry, with cash subsidies at the level of 1 billion. In recent years, Tiktok, Kwai and WeChat video accounts have all obtained a large amount of traffic in the short video field, and rely on traffic to enter the e-commerce field. The reporter sought confirmation from JD.com about this matter, but as of the time of publication, no response has been received.