During the Qingming Festival holiday, Ms. Lin, a resident of Shanghai, visited Hema Fresh Supermarket and unexpectedly discovered that the "offline exclusive price" that had been available for about six months had been cancelled. "Since Hema had an offline exclusive price, when passing by Hema, I would consciously go in and take a stroll. Now all the prices have returned to their original levels, and the original offline discounts are gone. Is it a disguised price increase?" Ms. Lin couldn't help but wonder.
On April 5th, the reporter learned from several Hema stores in Shanghai that since April, Hema stores have cancelled offline exclusive prices and are currently offering similar prices both online and offline. Some people close to Hema speculate that the cancellation of offline exclusive prices may be a prelude to Hema's new strategy after changing coaches in the near future. On social media platforms, news about Hema's restoration of membership has spread widely.