Starbucks accelerated the layout of Henan Jiaozuo, Anyang ushered in the first store
夫星特九
发表于 2023-10-8 07:54:33
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This year is the 12th year of Starbucks into Henan, from July last year to January this year, more than half a year, Starbucks respectively in Shangqiu, Zhoukou, Zhuma landing city first store, currently in Henan has covered Zhengzhou, Zhoukou, Shangqiu, Xinyang, Zhumadian, Jiaozuo, Anyang and other 12 cities.
The relevant person in charge of Starbucks China told the Dahe Financial Cube reporter that in the first store of Starbucks Jiaozuo, the concave and convex wall and three green landscape paintings were designed to echo the scenery of Tai Chi and Yuntai Mountain. The art carving wall of the Anyang Starbucks store is engraved with "Meeting, Joy, Today" in oracle script, allowing the ancient historical elements to collide with coffee culture once again.
The responsible person said that the opening of Starbucks' double store in northern Henan is another witness of Starbucks' continued investment in China and deep cultivation of the Chinese market. Not long ago, Starbucks has established Starbucks China Innovation and Technology Center and Starbucks Coffee Innovation Industrial Park in Shenzhen and Kunshan, with a total investment of about 3 billion yuan, to complete the scale of the vertical supply chain "from raw beans to coffee" in China, and by creating a multi-sensory experience of immersive coffee center, to help China's boutique coffee industry comprehensive upgrade.
In September last year, Starbucks set a rate of "opening a new store every nine hours" to increase the size of the Chinese market. By 2025, Starbucks will add 3,000 stores, the total number of Starbucks China stores will reach 9,000, covering 300 cities in China, the number of employees will increase by 35,000 to more than 95,000, and achieve the growth target of doubling net income and quadrupling operating profit.
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