On March 28th, the 11th China Online Audiovisual Conference officially opened in Chengdu. Chen Rui, Chairman and CEO of Bilibili (hereinafter referred to as Bilibili), delivered a speech on the theme of "Watching Young People from Videos". Chen Rui said, "In today's world where the number of online video users has reached 1.074 billion, video is not only a way of entertainment for young people, but also a way of life for them."
He gave the example of the UP creator "Zhihui Jun", who was known as the "Wild Iron Man" due to his strong hands-on ability. Starting by uploading videos on Bilibili, he not only gained fans, but also founded his own company and received investment. He even recruited employees and launched products through Bilibili, transforming from an UP creator to a CTO (Chief Technology Officer), a top ranked bipedal robot company in China.
Chen Rui shared on site that young people are not only recording their creations through videos, but also learning knowledge from various disciplines through videos. For example, Professor Fudan and doctoral supervisor Wang Defeng, within less than a year of joining Bilibili, had over a million followers. His online course "Marx's Philosophical Revolution and Its Contemporary Significance" currently has nearly 150000 subscribers and over 2 million views.
Chen Rui believes that when everyone is consuming videos and creating videos, high-quality content is particularly scarce and important. Users always crave high-quality content, and excellent creators always exist. They need a stage and need to be seen. It is the demand of users for high-quality content that attracts more high-quality creators, creates a good interactive atmosphere, and ultimately forms the high-quality content community of Bilibili.
Data shows that technology is one of the most popular content on Bilibili, with AI being the fastest-growing technology content. In the past year, 200 million users have watched technology videos on Bilibili, and the playback volume of popular science content has increased by nearly 200%. Over one million AI related articles were published by UP creators throughout the year, with 60% of AI related content consumers being born in the 2000s. The enthusiasm of users for AI has also driven the birth of a batch of popular videos with over a million views, covering fields such as popular science information, AI technology applications, digital humans, and creative applications.
Chen Rui finally expressed that Bilibili hopes to build a stage where people who want to create good content and see good content can establish a connection, allowing high-quality content and creators to constantly emerge.