Recently, selected e-commerce platforms in the US stock market released their financial reports for the fourth quarter and full year of 2023. In the fourth quarter of 2023, the company achieved a revenue of 149.1 million yuan (RMB) and a year-on-year decrease of 28.1% in total operating expenses; The total revenue is 640 million yuan. The company stated that the number of buyers on the cloud platform has reached 57 million, and the number of members has reached 30 million. The unique membership model greatly enhances user stickiness, keeping the repurchase rate of cloud users at around 80% for many years.
The company stated that in recent years, it has been continuously building its own brand matrix around the two major tracks of beauty and health, including Suye, Qingzi Yang, Li Batian, Bai Yueshan, and others. Since its launch, the cumulative sales of Suye's white peptide series products alone have exceeded 2 billion yuan. Starting from the fourth quarter of 2023, Yunji will leverage its 9-year advantages in its own brand and supply chain, as well as a large customer base with high stickiness, to tap into the huge growth potential of video accounts. The company believes that this move may help Yunji stand out in the video account track.