On the evening of October 24th at 8pm, the "Double 11" on Tmall in 2023 will begin pre-sale. The latest transaction data released by Taotian Group shows that in the first hour of pre-sale, there were over 1300 brands with a year-on-year increase in transaction volume of over 200%, and nearly 700 brands with a year-on-year increase in transaction volume of over 500%. Li Jiaqi, Bee Surprise Society, Xianggu Comes, Lie'er Baby, Chen Jiekiki, Jiuxian Liangge, Azuo Tavern, Dongfang Selection, all girls' wardrobes, Lin Yilun, Hu Ke, FILA's official flagship store, and other top live streaming rooms have exceeded 100 million yuan in transaction volume.
Data shows that domestic beauty has become one of the most popular categories for pre-sale on Tmall's "Double 11". In the first hour of pre-sale, more than 500000 pieces of Pereya Ruby face cream 3.0 were sold; More than 400000 pieces of makeup remover were sold book by book, and more than 300000 pieces of Hua Zhiming Swan Ballet Lip Glaze and Peraya "Morning C Night A" Double Anti essence were sold; Jimeng's year-on-year growth exceeded 8000%, Kefumei's year-on-year growth exceeded 4900%, and the initial year-on-year growth exceeded 2500%.
According to industry statistics, Taobao Live has attracted at least 500000 new influencers from various platforms to take root on Taobao in the past year, further enhancing its ecological vitality. Currently, seven of the top ten MCNs in the industry have settled on Taobao.
Just last night, a domestic cruise ship was launched in the live broadcast room of Luo Yonghao, and the entire package of the "Aida Magic City" service for five days and four nights was sold for 20 million yuan. During the "618" period, Luo Yonghao's live broadcast room successfully sold its first physical communication satellite, setting a new industry record.