Mark Gurman, a Bloomberg technology journalist who has been tracking Apple news for a long time, answered questions about the possible renaming of Apple ID in his Power On communication on March 17th local time. He said that for some time, the team responsible for managing Apple IDs and online accounts has been referred to as "Apple Account" within Apple, and now Apple is planning to publicly switch to the Apple Account brand in the next generation of major operating systems such as iOS 18 and WatchOS 11. But he believes that this is not a major brand change, as it is already an internal name, and the reason for the change may be that the word "Apple Account" is easier to understand globally than Apple ID.