On March 14th, at the NIO Long Life Battery Strategy Communication Meeting, NIO Chairman Li Bin stated that NIO's second brand was named "Ledo" and positioned as a family car. The previous "Alps" was the internal code name of the second brand.
Regarding the naming of the new brand, Li Bin explained that Le Dao symbolizes "happiness for the whole family and proper management".
Qin Lihong, co-founder of NIO, stated that the "Ledo" brand will be officially launched in mid May.
Recently, at the NIO performance press conference, Li Bin stated that the first model under the "Ledo" brand will be released in the third quarter and will begin large-scale delivery in the fourth quarter. The second car under the new brand is an SUV designed for large families, which has entered the mold stage and will be launched on the market in 2025. The third car is also under development. "In 2024, NIO is confident in returning to the monthly sales level of 20000 vehicles," said Li Bin.