In recent years, women's consumption has risen. On March 8th, according to data from JD.com, sales of women's related products have increased by 72% month on month in the past week.
Petting oneself, female consumers are paying more attention to the experience of "pleasing oneself". Jingdong Houda data shows that since this week, the sales of facial skincare suits and women's dresses have increased by more than 10 times compared with last week, the sales of washing and nursing suits have increased by 4.8 times, the sales of women's underwear have increased by 170%, the sales of sanitary products have increased by 155%, and the sales of perfume, cosmetics and flowers have increased by nearly 30%. Sports that please oneself are also very popular, with yoga bricks commonly used for women's fitness increasing by 170% compared to the previous month, and fascia guns increasing by 95% compared to the previous month.
While pursuing personal beauty, women's consumption also focuses on life beauty, and household consumption accounts for a large proportion of women's consumption. The sales of purchased products have also increased significantly. Jingdong Houda reached the goal, with the air essence device increasing 3.2 times, the dryer sales increasing 2.4 times, and the children's outdoor products increasing 180%. The household and Baoma groups tend to use the convenient "Houda" to purchase for families, children and daily life.
During the 38th Festival, a special public welfare video titled "Thousand Hands, Thousand Faces" was jointly launched by China Women's Daily, China Disabled Art Troupe, and JD.com. The video symbolizes that "every woman is a 'Thousand Hands Guanyin', and a thousand faces of life shine brightly", paying tribute to the power of women. JD's instant retail hourly delivery service also collaborates with brands to send one-year living supplies packages to the Chinese Disabled Art Troupe, and 2000 care gift packages to female knights in Beijing. At the same time, the Dada Express service distributes care supplies to female knights in directly operated cities across the country.