[Apple's "creative soul" Jony Ive wants to work with OpenAI to lead the hardware revolution of the AI era?] On September 27, The Information reported that Apple's former chief design officer Jony Ive and OpenAI CEO Sam Altman were in discussions to build a new AI hardware device. SoftBank CEO Masayoshi Son is also known to be involved in discussions between the two, but it is unclear if he will continue to be involved. The report did not disclose the appearance and purpose of the AI hardware, but sources said that the two sides hope to work together to create "a new hardware for the era of artificial intelligence." Market speculation is that this new product will be ARM chip, Apple hardware, OpenAI software three in one. The analysis believes that the layout of AI hardware may allow OpenAI to gain a competitive advantage in the competition of "AI changing consumer life" in the next few years.